Hulu served more than a billion video ads in October, a significant jump from the 794 million it served in September, according to new figures from comScore.
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informitv’s William Cooper wonders “whether ITV will see significant benefits from YouView. Even by the most optimistic projections, YouView could take years to reach a few million homes”…
ITV1’s X Factor continued to dominate the weekend ratings, although BBC One’s Strictly Come Dancing is quickly closing the gap on the Saturday night top spot.
Latest research shows that online TV shows are pushing advertisers towards a TV-style model.
I’m a Celebrity… Get Me Out of Here! continues to boost ITV1’s prime time ratings. Last night, the channel secured the all-important peak audience from 7pm onwards with an hour-long Emmerdale, a trip to Coronation Street and a 90-minute episode of the latest I’m a Celeb series.
In the future, viewers are more likely to opt for pay-TV over free-to-air services, despite free-to-air having a greater reach, according to new research from Motorola Mobility.
ITV1’s coverage of the Live International Football game dominated the early evening ratings but couldn’t quite keep up with BBC One’s The Apprentice during the all-important 9pm to 10pm slot.
ITV1’s latest I’m a Celebrity… Get Me Out of Here! continued with a peak audience of more than 8.3 million viewers last night.
The main reason people watch catch-up TV is to avoid falling behind with the linear TV schedules, according to new research by Thinkbox and Decipher.
As Thinkbox and Decipher released their new ‘Tellyporting’ research at the Soho Hotel this morning, an expert panel continued the future of TV debate, which is generating excitement from all angles.