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BSkyB chief executive Jeremy Darroch has said that although the satellite broadcaster has been in talks with beleaguered rival Setanta, it is not its job “to fund other companies”.BSkyB has been in talks with the Irish broadcaster over a deal for the its 46 live 2010-2011 Premier League games. Setanta wants extra funding to avoid… Continue reading BSkyB chief: “not our job to fund other companies”

The final episode of this year’s eventful Apprentice series pulled in over 10.4 million peak viewers last night.More than 9.8 million average viewers tuned in to see the two finalists, Kate and Yasmina, battle it out to become Sir Alan Sugar’s apprentice between 8pm and 9pm, securing BBC One with an impressive 38% average audience… Continue reading Overnights: The Apprentice final steals the show

Channel 4 is set to make all of its rights-cleared archived content available on the Channel4.com catch-up TV service 4oD.The broadcaster plans to add around 4,000 hours of archived content, including classic series such as Trigger Happy TV and Queer as Folk as well as old episodes of popular programmes like Grand Designs, to its… Continue reading C4 boosts website with free archive content

Channel 4’s Big Brother Launch Show attracted a high of almost 5 million viewers last night, securing the peak audience during the all-important evening slot.Series 10 of C4’s well-known reality show kicked-off with more than 4.7 million average viewers and a 22.1% audience share between 9pm and 10.35pm.Davina McCall famously introduced this year’s 16 contestants,… Continue reading Overnights: Big Brother 10 kicks off with almost 5m viewers

Lucozade Energy is set to sponsor the upcoming Big Brother series 10 content on YouTube after signing a new deal with Channel 4.The deal will see the sport drink’s branding on Channel 4’s Big Brother YouTube channels, branding on all YouTube Big Brother video watch pages, as well as pre-roll ads on every video on… Continue reading Channel 4 strikes Big Brother 10 sponsorship deal with Lucozade

Social Media is a two-way process for advertisers – putting brand’s messages across to consumers and receiving direct feedback, according Tommi Lehtonen, CEO of Whitevector.Speaking at today’s Media Playground conference in London, Lehtonen said that although social networking is a great way for advertisers to push brands and get key messages across to consumers, advertisers… Continue reading Social Media: The consumer has the power

Sky has revealed plans to launch a ‘pull VOD’ service in about a year’s time, putting it head-to-head with Virgin Media.Sky chief executive Jeremy Darroch, speaking at yesterday’s Merrill Lynch TMT Conference in London, said the company intends to use the technological capabilities of the improved Sky+ boxes to launch the service, reports Broadcast.Although Sky… Continue reading Sky planning to launch ‘pull VOD’ service

Traditional broadcast brands could become increasingly important in helping users find quality content, according to the panellists at today’s Media Playground conference in London.Panellist David Cuff, commercial director at Virgin Media Television, said that channel brands are the first port of call for most consumers. “The consumers know they want to watch something…people are turning… Continue reading Are traditional broadcast brands becoming more important?

The online industry should come together to make sure consumers are better informed about data privacy, according to panellists at today’s Media Playground conference in London.In a session on behavioural targeting, delegate Bryan Jago of OMD asked the panel whether following the controversy around Phorm, the “issues around data privacy and reassuring consumers are a… Continue reading Consumers need to be better informed about data privacy

Behavioural targeting will not provide an absolute truth that means no one will ever be served an irrelevant ad – it is just an improvement on what has gone before, according to Ian Dowds, UK vice president of Specific Media.Speaking at today’s Media Playground conference in London, Dowds said: “We have been guilty of making… Continue reading Behavioural targeting is not an absolute truth