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CSI: Crime Scene Investigation pushed Five up in the TV ratings war last night – 3 million viewers put the broadcaster ahead of rivals ITV1, Channel 4 and BBC Two during the all-important 9pm to 10pm peak slot.More than 3.1 million peak viewers tuned in to see the first of three episodes, which ran back-to-back… Continue reading CSI pushes Five up in the ratings

ITV’s Whitechapel attracted over 7.3 million peak viewers and an impressive 28.3% audience share during the all-important 9pm to 10pm peak-slot last night.More than 7.1 million average viewers tuned in to see the second of three episodes of the investigative drama, starring Rupert Penry-Jones.ITV also won the battle of the soaps last night, with Coronation… Continue reading Whitechapel pulls in over 7 million

O2 has hired Shaun Gregory, former chief executive of mobile network Blyk, as managing director of its new media business.Gregory will be responsible for the overall media strategy at O2, as well as building mobile ad opportunities for brands when he takes up his role on March 1, according to reports.O2 hopes Gregory’s appointment will… Continue reading O2 appoints ex-Blyk executive to head up new media business

Shares in the online market research company YouGov have failed to recover after being driven down 50% by a profit warning.Last Thursday, the company released a trading statement admitting that profits for the six months to the end of January would be “significantly below market expectations” and that new business in the UK was much… Continue reading YouGov shares crash following profit warning

The future of Channel 4 is a “tricky issue” according to panellists at last week’s MediaTel Group ‘Future of Television’ seminar.The panellists agreed that Channel 4 is “good for broadcasting” as it remains different to both the BBC and ITV – “I definitely want to see Channel 4 continue to exist,” Chris Hayward, head of… Continue reading “It’s only Television”

ITV’s ever-popular Dancing on Ice managed to pull in higher ratings than BBC One’s coverage of the prestigious British Academy Film Awards last night.Dancing on Ice attracted 9 million viewers and an impressive 33.7% audience share between 6.50pm and 8.30pm, and an extra 7.3 million viewers during The Skate Off show between 9.30pm and 10pm.Four… Continue reading Dancing on Ice beat the BAFTAs

The current economic conditions mean that TV could become a more attractive proposition for brands previously put off by high entry costs.This will enable a wider range of brands to benefit from Billetts’ belief that TV delivers higher levels of ROI that other media.A poor start to 2009 has meant that Billetts has predicted a… Continue reading Billetts predict low TV costs in ’09 will attract new advertisers

The BBC is set to push mobile TV in the coming months by releasing its mobile iPlayer software on more top-end handsets and networks, according to a report in the Financial Times.The BBC’s iPlayer service is currently available on Apple’s iPhone and iPod Touch, Nokia N96 and N85, Samsung’s Omnia and Sony Ericsson’s C905, but… Continue reading BBC pushes TV’s mobile video revolution

Project Kangaroo – the joint VoD venture from BBC Worldwide, ITV and Channel 4 – would have given consumers and advertisers what they want, according to some of the panellists at last week’s MediaTel Group ‘Future of Television’ seminar.ITV’s director of group marketing, David Pemsel, said that after two years of planning, ITV is “very… Continue reading Kangaroo may rise again

ITV’s Contract Rights Renewal (CRR) needs to change, according to some of the panellists at last week’s MediaTel Group ‘Future of Television’ seminar.Speaking before the second panel at last week’s event, Andrew Smith, head of TV at Billetts, said that on the whole “CRR has worked but it has its flaws and needs to change”.“2009… Continue reading “CRR needs to change”