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Bauer Media and Unilever have launched a six-figure cross-platform campaign to promote the launch of the newest addition to the LYNX deodorant range.The ‘Unleash The Man Leather’ campaign, which will kick-start on January 19 and run for five weeks, will see LYNX Instinct exclusively sponsor radio promotions, adverts and features across Bauer’s radio stations Kiss… Continue reading Bauer launches new LYNX promotion deal

Gerhard Zeiler, the chief executive of Five’s parent company RTL, believes that a merger between Channel 4 and Five is the best way to sustain public service television in the UK.Zeiler said that a merger would guarantee the future of both as public service channels with unique identities, and lead to a more balanced television… Continue reading RTL chief backs Channel 4/Five merger

ITV1’s Dancing on Ice girls pulled in more than 9.7 million peak viewers last night, just beating the boys to the top spot, after they attracted 9 million peak viewers last Sunday (see Dancing on Ice returns with 9 million viewers).More than 9.1 million average viewers tuned in to see the girls battle it out… Continue reading The Dancing on Ice girls attract 9.7 million viewers

The Institute of Practitioners in Advertising has expressed concern at the Office of Fair Trading’s decision to provisionally recommend the relaxation of ITV’s contracts rights renewal.The IPA has said it is “disappointed” with the recommendations made by the OFT in it’s provisional report (see OFT recommends relaxation of CRR), which is due to be presented… Continue reading IPA hits back at OFT’s CRR recommendation

Channel 4 chief executive Andy Duncan has ruled out a merger with Five as a cure for the funding problems it faces.Duncan, speaking today at an event organised by the National Endowment for Science, Technology and the Arts, said that a merger would be like mixing “oil with water”.He said: “We have been carefully considering… Continue reading Andy Duncan rules out merger with Five

Media regulator Ofcom has fined ITV £220,000 for failing to meet its regional programme production quota for ITV1 in 2006 and 2007.Ofcom ordered ITV to pay a fine of £20,000 against each of its 11 regional licences in England and Wales after it failed to hit its minimum level of expenditure.ITV1 managed to comply with… Continue reading Ofcom fines ITV £220,000

UKTV, the pay-TV joint venture between BBC Worldwide and Virgin Media, is set to extend the reach of its male-focused channel by launching Dave+1 on Freeview next week.The broadcaster plans to extend its Dave portfolio from January, following the acquistion of an 8am to 4am daily slot on the digital TV platform, according to reports.The… Continue reading UKTV is set to launch Dave+1 on Freeview

The lines between media channels in the 21st century have become increasingly blurred, according to the third annual Media Myths & Realities survey from Ketchum and the University of Southern California Annenberg Strategic Public Relations Center. The survey compares the media usage habits of 1,000 adult Americans (including 200 influential citizens, or ‘influencers’ – the… Continue reading Lines between media channels becoming increasingly blurred

ITV1 stole the show last night, holding on to the peak audience all evening, starting off with Emmerdale at 7pm all the way through to the end of the Live FA Cup football at 10pm.Around 5.7 million peak viewers tuned in to see Southend take on Chelsea in the third round FA Cup replay, which… Continue reading ITV1 ratings score highly

The Office of Fair Trading (OFT) today published its consultation document, recommending that the Competition Commission relax ITV’s Contract Rights Renewal (CRR).ITV’s CRR, the mechanism that protects advertisers from ITV1 abusing its dominant position in the UK TV ad market, was introduced in 2003 during the merger of Carlton and Granada.The OFT said it has… Continue reading OFT recommends relaxation of CRR