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Sky has emerged as the favourite to buy Virgin Media Television, which owns brands such as Living and Virgin1 as well as the sales house IDS.The rival broadcasters look set to strike a deal for £160 million, despite being involved in a bitter dispute last year, which resulted in each company taking off the other’s… Continue reading Sky is set to buy Virgin’s TV business

Thinkbox, the television marketing body for the main UK commercial broadcasters, is launching its first TV advertising campaign.The ad is aimed at reminding advertisers of the effectiveness of TV advertising and will attempt to encourage them to seek help from Thinkbox if they are considering using TV for the first time .The campaign launches with… Continue reading Thinkbox launches first TV ad campaign

Half of all British adults are still unclear of what the digital switchover involves, according to a new report from moneysupermarket.com.Despite years of preparation and millions of pounds worth of advertising, just under half the British population (45%) admit to not knowing what the upcoming switch-off entails.Around 22 million adults do not know the digital… Continue reading Confusion over the digital switch-off

ITV1’s UEFA Champions League Final coverage attracted more than 10.3 million peak viewers last night and an impressive 33.7% average audience share between 7pm and 10.10pm.Over 7.8 million average viewers tuned in to see Manchester United lose 2-0 to Barcelona at the Stadio Olimpico in Rome, the English sides first European defeat.Barcelona took an early… Continue reading Champions League Final attracts over 10 million viewers

Britain’s Got Talent stole the show once again last night with more than 14 million peak viewers between 8.30pm and 10pm.The third semi-final kept the programme’s ratings as high as ever, attracting over 12.7 million average viewers and almost a 50% audience share for ITV1 during the peak-slot.Another eight acts performed in front of judges… Continue reading Britain’s Got Talent steals the show

Sky News has launched a new ad-funded video application on Apple’s iPhone, which delivers breaking news via text, images and video content.Sky has signed Bacardi as its first brand to advertise on the application, which also allows users to send their own news and pictures directly through to the broadcaster, according to reports.The application will… Continue reading Sky launches ad-funded news application on iPhone

Britain’s Got Talent dominated the ratings this bank holiday weekend with a peak of almost 14.5 million viewers last night.The talent show, which aired on three consecutive nights, kick-started on Saturday with a high of more than 12.7 million viewers, securing ITV1 with nearly 50% of the audience share between 8.20pm and 9.50pm.The first of… Continue reading Britain’s Got Talent hits a high of 14.5m viewers

Ofcom is allowing more advertising breaks in programmes on PSB channels that are longer than an hour, bringing them into line with non-PSB channels.It said that it “is making the changes because PSBs should not face a disincentive from airing longer programmes, especially within peak-times, because of the advertising distribution rules”.The regulator also announced that… Continue reading Ofcom makes changes to PSB ad distribution

BBC Worldwide and YouTube have renewed their global partnership for BBC Worldwide YouTube channels and short-form videos.BBC Worldwide is also debuting its new Explore with BBC Worldwide channel with clips from BBC factual shows Amazon with Bruce Parry and Louis Theroux series.The channel joins recently launched Food from BBC Worldwide with clips from classic cookery… Continue reading BBC Worldwide renews YouTube global partnership

Following the MPs’ expenses scandal, BBC One’s decision to move Question Time to an earlier 9pm timeslot paid off as the show easily beat the competition.A peak of 3.9 million people watched the show – a share of 18% – with an average of 3.7 million (a 17.1% share) sticking with it for its hour… Continue reading Move to 9pm pays off for Question Time