Social Media has generated “incredible revenues” over the past few years and these can only get better, according to David Pugh-Jones, brand strategist at Microsoft Advertising.Speaking at this morning’s Media Playground conference in London, Pugh-Jones said: “We’ve seen incredible revenues in social media, which can only get better in years to come.“Advertisers are reaching the… Continue reading Social Media revenues on the up
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US internet users viewed 16.8 billion online videos during April, representing a 16% month on month increase, according to comScore data. In April, Google Sites once again ranked as the top US video property with 6.8 billion videos viewed (40.7% online video market share), a 15-percent increase versus March. YouTube.com accounted for more than 99%… Continue reading US internet users view 17bn online videos in April
BBC One stole the show last night with a peak-run of flagship programmes from 7.30pm onwards, hitting a high of more than 6.8 million viewers.Eastenders kicked-off the channel’s run of top ratings with an impressive 6.8 million peak viewers, ahead of its ITV1 rival soap Emmerdale, which pulled in a high of 5.2 million.BBC One’s… Continue reading Overnights: BBC One steals the show with a peak-run
Google has launched a new version of YouTube which makes the video site accessible on large TVs or computer screens.YouTube XL features simplified navigation and large text, and will run on any browser providing Flash is installed.In addition, as it has a simpler interface, there are no comments, suggested videos or ads.paidContent.org reports that Kuan… Continue reading Google launches YouTube XL for TV
Sky’s green-button service will be launching this week, with Sharwood’s and Warner Bros the first brands to use the service.The service allows Sky+ subscribers to download ads directly to their PVR by pressing the green button on their remote control.Roll out of the on-demand service begins this month across all 50 channels in the Sky… Continue reading Sky’s green button service to launch this week
The penultimate episode of BBC One’s Ashes to Ashes series pulled in almost 6 million peak viewers in the final fifteen minutes last night.Over 5.7 million average viewers tuned in to watch the programme during the all-important 9pm to 10pm peak slot, securing BBC One with a respectable 26.3% audience share.At the same time, ITV1’s… Continue reading Overnights: Penultimate Ashes to Ashes hits a high of 6m
ITV has been in talks with BSkyB about moving its advertiser-funded free-to-air digital channels such as ITV2 to subscription, which means they would no longer be available on Freeview.The commercial broadcaster has been forced to consider switching its channels amid the ongoing economic downturn, despite the success of its current free-to-air strategy, which has made… Continue reading ITV considers switching digital channels to subscription-only
The Britain’s Got Talent results show had a whopping 18.5 million viewers – a 70.3% share of the TV audience – tuning in to see dance group Diversity crowned champions and book a date with the Queen.An average of 17.3 million (a 67.6% share) watched all of the half hour results programme, on at 9.30pm… Continue reading 18.5m watch Britain’s Got Talent results show
The BBC and ITV are unable to decide whether to pilot proposals to create a regional news partnership.The pilot was set to follow on from the signed memorandum of understanding that proposed the co-location of regional news centres and sharing technical facilities.However, according to a report on MediaGuardian.co.uk, ITV is still undecided about the next… Continue reading BBC and ITV news sharing partnership hits problems