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While audience fragmentation is continuing, viewing of video content – including via the television set – is growing, according to the second Accenture annual Global Broadcast Consumer Survey. The survey, of more than 13,000 consumers in 13 countries, found that consumption of video content has risen during the past year in virtually every age range… Continue reading Consumers increasingly watching video content on multiple platforms

BBC One’s fantasy drama series Ashes to Ashes returned with an impressive 7 million viewers last night, banking the all-important peak-hour ratings.The eighties drama, starring Philip Glenister and Keeley Hawes, attracted over 7.1 million peak viewers and a 29.1% average audience share between 9pm and 10pm.At the same time, ITV1’s daily trip to Hell’s Kitchen,… Continue reading Ashes to Ashes returns with 7m viewers

BBC One saw a slight rise in its viewing share in March, with the four other main terrestrial broadcasters showing year on year declines.All ViewingBBC One’s viewing share rose to 21.5% in March following a year on year increase of 0.3 percentage points. Last month saw the return of The Apprentice to BBC One, with… Continue reading Television Viewing Round-Up – March 2009

Britain’s Got Talent performed well in the weekend ratings war, pulling in the highest overall viewing figures despite competition from the big FA cup match.The second audition show, presented by Ant and Dec, even managed to beat its return ratings, with more than 12.3 million peak viewers compared to last week’s peak audience of 11.4… Continue reading Britain’s Got Talent performs well

The BBC is set to appoint its first Online Access Champion in a bid to bridge the digital divide, according to its chief operating officer Caroline Thomson.Speaking at the Digital Britain summit in London on Friday, Thomson announced that Seetha Kumar will take on the role to make sure the BBC plays its full part… Continue reading BBC steps up to bridge the digital divide

Over 66 million US consumers across demographic categories are using the internet while watching TV, according to market research firm In-Stat. Based on In-Stat’s recent survey of US TV viewing habits, 33% of all male respondents, across age groups, reported that they are sometimes using a personal computer simultaneously while watching TV. Among some male… Continue reading Over 66m US consumers go online while watching TV

BBC One’s Traffic Cops pushed ahead of ITV1’s new Hell’s Kitchen series in the 9pm to 10pm peak-hour ratings war last night, with more than 4.5 million peak viewers.Over 4.1 million average viewers tuned in to see the Traffic Cops in South Wales deal with car-related crime, securing a 17.6% share for BBC One.Meanwhile, Marco… Continue reading Hell’s Kitchen loses out to BBC One’s Traffic Cops

IPTV platform Tiscali is set to launch an on-demand promotional channel in partnership with kids’ TV broadcaster Nickelodeon.Tiscali TV subscribers will have access to the new channel, Nick Extra, as part of their package on channel 316, which is next to Nickelodeon in the EPG.The channel will provide instant access to Nickelodeon via Tiscali TV’s… Continue reading Tiscali TV to launch on-demand promotional channel

BBC One’s The Apprentice banked the highest ratings during the all-important 9pm to 10pm peak slot last night with more than 7.3 million peak viewers.Alan Sugar’s fourth task, which saw the teams make and sell two new natural bath and beauty products, attracted over 7 million average viewers and a 28.4% audience share.At the same… Continue reading The Apprentice secures the highest ratings

Amazon has blocked the online advertising system Phorm from scanning its web pages to produce targeted ads.Phorm has conducted trials of its technology with BT, which is marketed as Webwise, and now plans to roll out the service to BT users after analysing the findings.However, Amazon UK said: “We have contacted Webwise requesting that we… Continue reading Amazon blocks Phorm