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Home shopping retailer Littlewoods is taking over from Reckitt Benckiser as sponsor of ITV soap Emmerdale.The two year deal begins at the end of August and includes broadcast sponsorship on ITV1, ITV2 and ITV3, online sponsorship, interactive sponsorship, mobile interactive bumpers and licensing.Cast members will take part in promotional activities across the Littlewoods book and… Continue reading Littlewoods to sponsor Emmerdale

Jimmy McGovern’s drama The Street returned to BBC One with an impressive 5.4 million peak viewers last night.The first episode in the six-part drama, starring Bob Hoskins as pub landlord Paddy, attracted over 5 million average viewers and a 22.3% audience share when it came head-to-head with ITV1’s new drama during the all-important 9pm to… Continue reading Overnights: BBC One wins the battle of the new dramas

ITV is launching an on-air campaign to drive viewers to the revamped Coronation Street website.From 15 July, ITV1 and ITV2 will air a 60-second trail produced by ITV’s in-house creative team, featuring Corrie character Norris Cole.The new site, which has been redesigned to make it more user friendly, is intended to give fans more opportunities… Continue reading ITV launches on-air campaign for Corrie website

BBC One’s five-part Torchwood – Children of the Earth sci-fi series secured the top spot on Friday evening with a high of 5.8 million viewers and a 26.7% average share.However, the final part of the Doctor Who spin-off, which aired every evening last week, pulled in less than the first and penultimate episodes.Thursday night’s Torchwood… Continue reading Overnights: Final Torchwood attracts 5.8m viewers

ITV hopes to boost revenue streams by charging viewers to access online clips from popular programmes such as Britain’s Got Talent.Speaking in a radio interview, ITV’s chief Michael Grade said the broadcaster is likely to implement a micropayment scheme as early as next year.He confirmed that ITV wants to charge between 10p and 50p per… Continue reading Grade: ITV will charge for online clips

The penultimate Torchwood – Children of the Earth pulled in the highest ratings during the all-important 9pm to 10pm slot last night with more than 6.2 million peak viewers.The Doctor Who spin-off, starring John Barrowman, attracted 6.2 million average viewers and a 27% audience share in the middle of BBC One’s peak run.BBC One secured… Continue reading Overnights: Penultimate Torchwood secures 6.2 million viewers

BBC One’s five-part Torchwood – Children of Earth series continued to secure the highest peak-time ratings last night with almost 6 million viewers.The Doctor Who spin-off sci-fi drama, which is due to air every night this week during BBC One’s prime-time slot, attracted 5.8 million average viewers and a 27% audience share between 9pm and… Continue reading Overnights: Torchwood continues to bank the top spot

ITV has unveiled its new Thursday night drama line-up, which will see Coronation Street move from its Wednesday night slot after nearly 50 years.Coronation Street, which has been broadcast on ITV1 on Wednesday evenings since it launched in December 1960, will move to Thursday night as part of the channel’s major overhaul of its popular… Continue reading ITV unveils new drama line-up

UKTV has signed a new multimillion-pound landmark deal that will give it access to almost 200 hours of Channel 4’s content.The two year deal, which will give UKTV’s newly rebranded channels access to programmes like Green Wing, will allow UKTV to minimise its reliance on BBC archive content and strengthen its position in the pay-TV… Continue reading UKTV signs new content deal with C4

Michael Jackson’s death continued to dominate the media world last night – the coverage of his star-studded memorial service in LA pulled in more than 6 million terrestrial viewers in the UK alone.BBC Two’s Michael Jackson’s Memorial Live, which was broadcast in place of its usual line-up of early evening shows including Eggheads and Bargain… Continue reading Overnights: Michael Jackson’s memorial watched by over 8 million