More Tv articles

Advanced TV advertising in the United States is poised to generate modest growth starting in 2010, according to a new report from Magna. Magna’s definition of advanced TV advertising includes Video on Demand (VOD), requests for information (RFIs), long-form showcases, DVR advertising, interactive program guide advertising, addressable advertising, creative versioning and advanced trafficking systems. It… Continue reading US advanced TV advertising to generate modest growth in 2010

Discovery’s Quest channel is set to be the first solus website sponsor of Freeview during May.Quest will be the first of the Discovery channels to air on the digital terrestrial TV service when it launches on May 14.As part of the new partnership, the Freeview website will feature a number of adverts on the homepage,… Continue reading Quest to sponsor Freeview website

Sir Alan Sugar’s on-going quest for The Apprentice pulled in the highest ratings during the all-important 9pm to 10pm peak-hour last night with more than 8.1 million peak viewers.Around 7.8 million average viewers tuned in to watch the aspiring entrepreneurs test their sales skills in the North-West of England, only to find another one of… Continue reading The Apprentice comes up trumps

Channel Five’s owner RTL has announced its interim results statement for the first three months of the year, which claims that Five “underperformed” in the UK TV ad market.The pan-European TV broadcaster said Five’s ad spend was down by more than 17% year on year in Q1 2009 and that TV advertising “declined by double-digit… Continue reading RTL unveils Five’s Q1 performance

Channel 4 increased its share of advertising and share of peak-time viewing in 2008, despite cutting its programme budget.The broadcaster reported a record share of UK TV advertising at 24.1% and a record share of peak viewing of 12.7% – up 1% – in its annual results for last year.Channel 4’s record results come after… Continue reading Channel 4 announces record share of advertising

TV put in another robust performance in the first three months of 2009, with average daily hours viewed standing at 3.96 hours for all individuals, according to the latest IPA Trends in Television report published today. This compares to 3.74 hours in Q4 2008 and 3.97 hours year on year, said the IPA. It also… Continue reading IPA Trends in Television report

TV put in another robust performance in the first three months of 2009, with average daily hours viewed standing at 3.96 hours for all individuals, according to the latest IPA Trends in Television report published today.This compares to 3.74 hours in Q4 2008 and 3.97 hours year on year, said the IPA.It also found that… Continue reading IPA Trends in Television report: Another robust performance from TV

Revenue in the US television industry will fall below the $20 billion mark starting this year, according to a report from BIA Advisory Services. After six years with US TV revenue hovering between $20-22 billion, BIA expects 2009 to end at an even $17 billion in revenues, a 21.2% drop from 2007’s $21.5 billion. BIA’s… Continue reading US TV ad revenue to fall below $20bn mark this year

ITV1’s UEFA Champions League Live coverage attracted more than 9 million peak viewers during the all-important evening slot last night.The Arsenal v Manchester United semi-final, which saw Man Utd win 3-1 at Arsenal’s home-ground with two goals from Ronaldo and one from Park, pulled in 7.4 million average viewers and a 31.8% share between 7.30pm… Continue reading Arsenal v Man United scores over 9m viewers

The Association of Online Publishers has announced the shortlist for its 2009 Digital Publishing Awards.Winners for each of the 17 categories, which include innovation, mobile and commercial partnership, will be announced at an awards dinner on June 2 in London.Bauer Media’s digital sales team, Future Publishing’s digital ad team and IPC Media’s Ignite are among… Continue reading AOP announces Digital Publishing Awards shortlist