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As the industry contemplates the future of television following Ofcom’s PSB review and ahead of the imminent publication of Lord Carter’s ‘Digital Britain’ report, new figures show that broadcast TV viewing reached a record high last year.TV viewing figures from BARB show that the average person watched 26 hours and 18 minutes of TV each… Continue reading TV viewing reaches a record high

TV ad spend is predicted to fall from £3.46 billion in 2007 to £2.81 billion in 2010, despite record numbers of TV viewers, according to new research by Enders Analysis.The findings show that the first three months of this year could be down by as much as 20%, with ITV performing in line with the… Continue reading TV ad spend down despite increase in viewers

ITV1’s Unforgiven finale attracted more than 6.7 million peak viewers at 9pm last night, well ahead of its rival’s peak-time ratings.More than 6.5 million average viewers tuned in to see the conclusion to ITV1’s popular three-part drama, with Suranne Jones, securing the channel with a 26.3% audience share.Meanwhile, BBC One’s Motorway Cops: A Traffic Cops… Continue reading Last Unforgiven pulls in 6.7 million viewers

Sales of Freeview+ reached record highs in the final quarter of 2008 despite the downturn, with more than two Freeview+ boxes being sold every minute in December.Freeview+ sales have now reached over 900,000, up by around 118% compared to December last year, according to new figures from Freeview.More than 17.2 million homes now have access… Continue reading Freeview+ sales soar

Most young TV viewers in the US are already living in a post-DVR world with much greater availability of online video both legally and also via peer-to-peer sources, according to new research from Solutions Research Group. Solutions Research Group interviewed 1,200 Americans aged 12 and older in November 2008 for the Prime Time is Anytime… Continue reading US TV viewers living in ‘post-DVR world’

Channel 4 has today launched a new version of its youth insight project, UK Tribes, with a number of new features including the introduction of five new tribes.The revised website, which originally launched in 2006 with the objective of giving agencies and advertisers a guide to UK youth culture, features additional findings on the current… Continue reading C4 unveils new UK Tribes website

BBC One’s controversial return of Friday Night with Jonathan Ross attracted more than 5 million peak viewers and an impressive 30% average audience share.More than 4.7 million average viewers tuned in to see Ross return to their TV screens this weekend – following his three month ban after the Sachgate affair last year – boosting… Continue reading Ross’ comeback wins over 5 million viewers

BBC One’s popular drama Hustle pulled in more than 5.7 million peak viewers during the all-important 9pm to 10pm peak slot last night.Around 5.6 million average viewers tuned in to see the third episode in the series, which saw the team target a corrupt judge – guest starring Tim McInnerny.Meanwhile, BBC Two’s Victoria Farm came… Continue reading Hustle pulled in over 5.7 million viewers

The BBC and Channel 4 are understood to be in negotiations to buy Virgin Media’s stake of UKTV, which owns channels including Gold and Dave.BBC and Channel 4 are keen to acquire Virgin’s 50% share in UKTV, which is expected to cost between £400 million and £450 million, to form part a wider “UK content… Continue reading BBC and C4 in talks to buy stake in UKTV

US consumers are spending 11% more time online than watching TV, and internet video is emerging as the key platform for the delivery of on-demand video services. Yankee Group analysts advise that media companies should focus on the internet as a primary opportunity in 2009. The emergence of the ‘Anywhere Consumer’ – Yankee Group’s vision… Continue reading US consumers spending more time online than watching TV