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The Apprentice pulled in more than 8 million peak viewers last night, securing the highest ratings throughout the all-important 9pm to 10pm slot.Over 7.4 million average viewers tuned in to see the candidates reach the half way mark in the contest to win a job with Sir Alan Sugar, banking a high 30.5% audience share… Continue reading The Apprentice attracts a high of 8m viewers

BSkyB has reported a 7% year on year increase in adjusted revenues to £3.96 billion for the nine months ending March 31, helped by the addition of 80,000 new customers in the first quarter.The satellite broadcaster’s pre-tax profit for the period hit £339 million, up from £20 million in 2008, although profits were slightly distorted… Continue reading BSkyB adds 80,000 new customers despite downturn

UKTV’s Home channel rebrand is set to launch at the end of the month with a new website to give interior design advice to DIY enthusiasts.The idents for the channel run with the strap line – ‘There’s no place like it’ – alongside a through-the-key-hole theme.The four idents, which have been designed by Red Bee… Continue reading UKTV set for Home channel launch

ITV1’s live UEFA Champions League coverage attracted a high of almost 8 million viewers last night, securing the peak audience throughout most of the all-important 9pm to 10pm slot.More than 6.3 million average viewers (a 27.8% share) tuned in to see the Barcelona v Chelsea goalless draw – the first time Barcelona have failed to… Continue reading Barcelona v Chelsea scores 8m viewers

Scottish ITV broadcaster STV is set to run a new local TV news pilot scheme alongside a consortium of media companies.If the pilot is a success, outside suppliers would be able to take over from ITV companies and make their own local TV news bulletins in Scotland, Wales, Northern Ireland and the English regions.STV volunteered… Continue reading STV to run local news pilot

The second episode in the new eight-part Ashes to Ashes series secured the highest ratings during the all-important peak hour last night, despite the fact it was up against the grand finale of Hell’s Kitchen.BBC One’s fantasy drama pulled in an impressive 6 million peak viewers and a 24.3% average audience share between 9pm and… Continue reading Second Ashes to Ashes beats Hell’s Kitchen final

Sky is finally set to launch its green button interactive TV (iTV) ad service in June after more than a year of delays due to technical problems.The satellite broadcaster has signed T-mobile, MacMillan Cancer Support and Warner Brothers as launch advertisers, which will allow Sky+ subscribers to download ads directly to their PVR by pressing… Continue reading Sky launches green button ads

Britain’s Got Talent peaked on Saturday night with a high of 12.8 million viewers and an impressive 52.3% average audience share between 8pm and 9pm.Around 12.2 million average viewers tuned in for the third audition show, hosted by Ant and Dec, which saw more acts perform to judges Simon Cowell, Piers Morgan and Amanda Holden… Continue reading Britain’s Got Talent peaks with 12.8m viewers

The US market for online video is forecast to grow by 32% this year, rising from $531 million in 2008 to $699 million in 2009. According to the latest forecast from Magna, this growth will come as marketing budgets are being reduced across industries, leading advertisers looking to reach their consumers in a more targeted… Continue reading US market for online video forecast to grow 32% this year