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Paramount Comedy has relaunched as Comedy Central, with a seven figure campaign marking the rebrand.The activity encompasses marketing, advertising and PR, and is Paramount Comedy’s biggest ever investment in a campaign.Comedy Central worked with advertising agency Karmarama on the channel idents and supporting ‘Big on Comedy’ campaign, with media planning and buying by Equinox.A poster… Continue reading Paramount Comedy relaunches as Comedy Central

Sky has upgraded the electronic programme guide (EPG) for Sky+HD, featuring a small video screen in the top right corner, new fonts, and new colours.The new EPG, originally due to launch last September, is being rolled out progressively across Sky HD boxes. The previous guide has been in use since the launch of Sky digital… Continue reading A kid’s view of the new Sky+HD TV guide

Almost half of all households with televisions in the UK are choosing to pay for additional TV channels, according to a new report from Ofcom.The media regulator’s Digital Progress Report for Q4 2008 showed that 49.5% of UK television households pay for some form of digital TV for their main TV set, which is the… Continue reading Ofcom: 13 million homes pay for extra TV channels

Mobile phone operator Orange is in talks about buying the technology behind Project Kangaroo, the failed VoD venture between ITV, BBC Worldwide and Channel 4.Project Kangaroo’s partners are understood to have invested around £20 million to develop the technology behind the proposed broadband TV service, which is now likely to be acquired for just a… Continue reading Orange to buy Project Kangaroo broadband TV technology

ITV1’s Sunday evening run of Lewis and Piers Morgan’s Life Stories proved to be a winner once again, securing the highest ratings from 8pm onwards.The third episode in the four-part Lewis series, with Kevin Whately and Laurence Fox, pulled in almost 6.5 million peak viewers and a 25% average audience share between 8pm and 10pm… Continue reading ITV1’s Sunday evening line-up triumphs again

BBC One’s hour-long Eastenders pulled in the highest ratings last night with an impressive 11.4 million peak viewers.The special-length episode, which saw the Ronnie and Danielle saga finally come to a dramatic end on Peggy and Archie’s wedding day, attracted 10.5 million average viewers and a 48.2% share between 7.30pm and 8.30pm.BBC One’s flagship soap… Continue reading Eastenders special steals the show

ITV1’s World Cup football coverage scored the highest ratings last night and managed to knock Alan Sugar’s new Apprentice off the top spot with almost 9 million peak viewers.The England V Ukraine qualifier, which saw the home team triumph 2-1 after a winning goal from Chelsea’s John Terry, pulled in more than 7.8 million average… Continue reading The Apprentice fails to compete with the Football

Five’s chairman and chief executive Dawn Airey claims that the government “has begun to recognise” the potential value of a merger between Five and Channel 4.Speaking at the Royal Television Society last night, Airey said that she believes the financial benefits of a tie-up between the two broadcasters would go well beyond just solving Channel… Continue reading Airey claims government “recognises” value of C4/Five merger

In the first of a new series of TGI reports for Newsline, media analyst James McCombe looks at TV viewing via different platforms…Following the BBC iPlayer’s strong performance in 2008, TGI reveals that one-third of British adults now use TV On Demand services.Two-thirds of TVOD users access it through a PC, 62% through a TV,… Continue reading TGI: Multi-platform TV viewing

BBC One’s new Debbie Horsfield drama starring Sarah Lancashire and Neil Pearson pulled in just under 5 million peak viewers last night.All the Small Things premiered with 4.6 million average viewers and a 20% share during the all-important 9pm to 10pm slot, securing BBC One with the highest peak-hour ratings.Meanwhile, the last in the series… Continue reading BBC One’s new peak-hour drama steals the show