More Tv articles

Traditional broadcast brands could become increasingly important in helping users find quality content, according to the panellists at today’s Media Playground conference in London.Panellist David Cuff, commercial director at Virgin Media Television, said that channel brands are the first port of call for most consumers. “The consumers know they want to watch something…people are turning… Continue reading Are traditional broadcast brands becoming more important?

The online industry should come together to make sure consumers are better informed about data privacy, according to panellists at today’s Media Playground conference in London.In a session on behavioural targeting, delegate Bryan Jago of OMD asked the panel whether following the controversy around Phorm, the “issues around data privacy and reassuring consumers are a… Continue reading Consumers need to be better informed about data privacy

Behavioural targeting will not provide an absolute truth that means no one will ever be served an irrelevant ad – it is just an improvement on what has gone before, according to Ian Dowds, UK vice president of Specific Media.Speaking at today’s Media Playground conference in London, Dowds said: “We have been guilty of making… Continue reading Behavioural targeting is not an absolute truth

Social Media has generated “incredible revenues” over the past few years and these can only get better, according to David Pugh-Jones, brand strategist at Microsoft Advertising.Speaking at this morning’s Media Playground conference in London, Pugh-Jones said: “We’ve seen incredible revenues in social media, which can only get better in years to come.“Advertisers are reaching the… Continue reading Social Media revenues on the up

US internet users viewed 16.8 billion online videos during April, representing a 16% month on month increase, according to comScore data. In April, Google Sites once again ranked as the top US video property with 6.8 billion videos viewed (40.7% online video market share), a 15-percent increase versus March. YouTube.com accounted for more than 99%… Continue reading US internet users view 17bn online videos in April

BBC One stole the show last night with a peak-run of flagship programmes from 7.30pm onwards, hitting a high of more than 6.8 million viewers.Eastenders kicked-off the channel’s run of top ratings with an impressive 6.8 million peak viewers, ahead of its ITV1 rival soap Emmerdale, which pulled in a high of 5.2 million.BBC One’s… Continue reading Overnights: BBC One steals the show with a peak-run

Google has launched a new version of YouTube which makes the video site accessible on large TVs or computer screens.YouTube XL features simplified navigation and large text, and will run on any browser providing Flash is installed.In addition, as it has a simpler interface, there are no comments, suggested videos or ads.paidContent.org reports that Kuan… Continue reading Google launches YouTube XL for TV

Sky’s green-button service will be launching this week, with Sharwood’s and Warner Bros the first brands to use the service.The service allows Sky+ subscribers to download ads directly to their PVR by pressing the green button on their remote control.Roll out of the on-demand service begins this month across all 50 channels in the Sky… Continue reading Sky’s green button service to launch this week

The penultimate episode of BBC One’s Ashes to Ashes series pulled in almost 6 million peak viewers in the final fifteen minutes last night.Over 5.7 million average viewers tuned in to watch the programme during the all-important 9pm to 10pm peak slot, securing BBC One with a respectable 26.3% audience share.At the same time, ITV1’s… Continue reading Overnights: Penultimate Ashes to Ashes hits a high of 6m

ITV has been in talks with BSkyB about moving its advertiser-funded free-to-air digital channels such as ITV2 to subscription, which means they would no longer be available on Freeview.The commercial broadcaster has been forced to consider switching its channels amid the ongoing economic downturn, despite the success of its current free-to-air strategy, which has made… Continue reading ITV considers switching digital channels to subscription-only