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The return of BBC’s popular drama Mistresses attracted more than 4.9 million peak viewers last night, securing BBC One with the highest ratings compared with its terrestrial rivals during the all-important peak slot.Around 4.8 million average viewers tuned in to see first episode of the second series, which is based around the tangled love lives… Continue reading New Mistresses attracts almost 5 million peak viewers

There were varying year on year declines in viewing share for all five of the main terrestrial channels in January, with BBC One and ITV1 falling by 1.0 and 1.1 percentage points respectively.All ViewingBBC One now has a viewing share of 20.7% following its year on year dip, while ITV1’s stands at 18.0%.There were a… Continue reading Television Viewing Round-Up – January 2009

UKTV has signed a new marketing deal with clothes label Ted Baker to celebrate the much-anticipated relaunch of the UKTV People channel as Blighty.The marketing partnership, which is a first for Ted Baker and means the new channel benefits from exposure in the fashion retailer’s shop windows nationwide, is expected to run until March 23… Continue reading UKTV’s new Blighty launches with Ted Baker partnership

Channel 4 is moving a step closer to a joint venture with BBC Worldwide, as the broadcaster plans to combine its digital channels with some of the BBC’s commercial businesses.The broadcasters are thought to be joining forces to create 4 Worldwide, a joint venture that will comprise Channel 4’s E4, More4 and Film4 digital channels… Continue reading BBC Worldwide and C4 join forces

Channel 4 is set to be the first broadcaster other than Sky to offer the green button interactive service, in a bid to encourage viewers to watch more digital programming.The broadcaster is expected to market its upcoming shows through a ‘bookable trails’ service on Sky, which it hopes will encourage viewers to watch or record… Continue reading C4 set to launch green button ads on Sky

ITV1’s popular crime-drama Whitechapel ended on a high last night with 7.7 million peak viewers – almost 30% of the audience share – between 9pm and 10pm.More than 7.5 million average viewers tuned in to see the series’ conclusion, which starred Rupert Penry-Jones and Steve Pemberton, taking ITV1 well ahead of its rivals during the… Continue reading Whitechapel finale pulls in 7.7 million viewers

The Office of Fair Trading has launched its review in to local and regional media ownership, with a focus on whether existing rules should be relaxed to help the struggling newspaper industry.Lord Carter’s Digital Britain report, which was published last month (see Broadband for all by 2012), promised a review of local ownership rules and… Continue reading OFT launches local media ownership review

ITV1 stole the show this weekend by holding on the peak audience every evening during the all-important peak time slots with Trial & Retribution, Dancing on Ice and all-new Ant & Dec.Coronation Street and the last in the series of Trial & Retribution pulled in 8.8 million and 5.3 million peak viewers respectively on Friday… Continue reading ITV steals the show

ITV has reportedly put struggling social networking site Friends Reunited up for sale in a bid to scale back costs.The commercial broadcaster paid £120 million for the online friend-finding site in 2005, which has since struggled due to the rise and popularity of similar community sites such as Facebook and MySpace.Friends Reunited was originally founded… Continue reading ITV to sell Friends Reunited

The last in the series of Hustle, with Adrian Lester and Matt Di Angelo, attracted more than 5.7 million peak viewers last night.Around 5.6 million average viewers tuned in to see the series finale, which looks as though Mickey has finally been beaten at his own game, between 9pm and 10pm – securing BBC One… Continue reading Final Hustle wins over 5.7 million