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NBC’s president of research, Alan Wurtzel, explained how top US shows are measured across TV, Mobile and Online.Speaking at the asi European TV Symposium in Lisbon, Wurzel demonstrated how unique users for each platform are aggregated to provide total reach numbers, in order to demonstrate the overall figures for shows.Wurtzel used the latest series of… Continue reading asi Conference 2008: NBC top shows measured across all platforms

Five’s TV ad revenues declined year on year in the first nine months of 2008, with owner RTL Group saying that the total UK ad market fell 3.3%.RTL Group said that in the first half of 2008, UK TV ad spend was down 1% year on year, with Five’s TV ad revenues down 1.9%.RTL, owned… Continue reading Five’s TV ad revenues fall

Virgin Media added a net 8,300 new subscribers in the third quarter, according to a trading statement released today.Total net TV customer additions were 37,800 in Q3, up from 24,800 in the second quarter and 20,400 in Q3 2007.Broadband users reached 68,700, down from 115,800 in 2007, although Virgin said that 78% of them were… Continue reading Virgin Media adds 8,300 new subscribers in Q3

ITV has announced a 5% fall in broadcasting revenue in the first nine months of 2008, to £1.2 billion.The broadcaster’s total revenue to the end of September was down 1% year on year to £1.47 billion.There was a 2.5% drop in net advertising revenue in the first nine months, compared with a 3.2% fall for… Continue reading ITV reports fall in broadcasting revenues

Five is set to become channel 105 on the free-to-air digital platform Freesat later this month.Freesat will now host the full range of PSB channels with Five the last to launch on the platform, following BBC1, BBC2, ITV1 and Channel 4.However, digital channels Fiver and Five US will not be available when Five launches on… Continue reading Five due to launch on Freesat

Mark White, Five’s executive director of sales, has been promoted to the new role of managing director.The promotion follows White’s recent six month period as interim CEO during which he oversaw a number of projects including a refresh of Five’s on and off air identity (see Five Flagship Channel Gets New Look).Dawn Airey, Five’s chair… Continue reading Five appoints managing director

ITV is integrating its online assets into its programming operations, under the direction of Peter Fincham, director of television, channels and online.The restructure will see all of ITV’s online assets – which include video streaming and ITV programming, ITV.com, ITV Local, project Kangaroo, Friends Reunited, as well as interactive and gaming – fully integrated with… Continue reading ITV integrates online and programming operations

A total of 6.5 million Americans tuned into mobile video in August, according to new figures from comScore M:Metrics. The study found that on-demand video was the most popular format, with 3.6 million viewers. With 1.3 million viewers, amateur videos, such as those on YouTube, represent the most popular style of content, followed by music… Continue reading 6.5m Americans watched mobile video in August

September was a bad month all round, with across the board falls in revenue intake. Worst hit was ITV1 network, which saw its revenue fall by 21.8% year on year to stand at £106.39 million.The next biggest fall was seen by Channel 4, down to £ 54.51 million (20% on last year’s figures).Five saw its… Continue reading TV Market Round-Up – September 2008

Freeview is launching a £6.5 million national television ad campaign to promote its PVR service Freeview+, kicking off on November 6.The campaign, created by Beattie McGuiness Bungay (BMB), saw 4Creative and ITVCreative collaborate on the activity.Celebrities featuring in the campaign include Antony Cotton, Jennie McAlpine and Tupele Dorgu of Coronation Street; comedian Alan Carr; chef… Continue reading Freeview launches Freeview+ ad campaign