ITV’s chairman Michael Grade said the commercial broadcaster will survive the economic downturn, despite being “severely challenged” as a result of ad revenue cuts.Speaking to the Lords Committee this morning, Grade said the industry as a whole is “facing a very serious reduction in ad spend”, which has had an impact on broadcasting and accelerated… Continue reading Michael Grade: “We will survive”
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As the industry contemplates the future of television following Ofcom’s PSB review and ahead of the imminent publication of Lord Carter’s ‘Digital Britain’ report, new figures show that broadcast TV viewing reached a record high last year.TV viewing figures from BARB show that the average person watched 26 hours and 18 minutes of TV each… Continue reading TV viewing reaches a record high
TV ad spend is predicted to fall from £3.46 billion in 2007 to £2.81 billion in 2010, despite record numbers of TV viewers, according to new research by Enders Analysis.The findings show that the first three months of this year could be down by as much as 20%, with ITV performing in line with the… Continue reading TV ad spend down despite increase in viewers
Though the majority of US households are ready for the changeover to digital television next month, 5.7% – or 6.5 million homes – remain unprepared according to a report from The Nielsen Company. This is an improvement of more than 1.3 million ready homes since Nielsen reported at the end of December, the company said,… Continue reading 6.5m US homes not ready for digital switchover
Sky is set to reduce the cost of its Sky+ HD set-top box and take on 1000 more staff in a bid to get more people to sign up for high definition TV.The satellite broadcaster added 171,000 customers in the second quarter of 2008, taking its total customer base to 9.2 million – over 50%… Continue reading Sky booms in the economic downturn
ITV1’s Unforgiven finale attracted more than 6.7 million peak viewers at 9pm last night, well ahead of its rival’s peak-time ratings.More than 6.5 million average viewers tuned in to see the conclusion to ITV1’s popular three-part drama, with Suranne Jones, securing the channel with a 26.3% audience share.Meanwhile, BBC One’s Motorway Cops: A Traffic Cops… Continue reading Last Unforgiven pulls in 6.7 million viewers
Sales of Freeview+ reached record highs in the final quarter of 2008 despite the downturn, with more than two Freeview+ boxes being sold every minute in December.Freeview+ sales have now reached over 900,000, up by around 118% compared to December last year, according to new figures from Freeview.More than 17.2 million homes now have access… Continue reading Freeview+ sales soar
Channel 4 has today launched a new version of its youth insight project, UK Tribes, with a number of new features including the introduction of five new tribes.The revised website, which originally launched in 2006 with the objective of giving agencies and advertisers a guide to UK youth culture, features additional findings on the current… Continue reading C4 unveils new UK Tribes website
BBC One’s controversial return of Friday Night with Jonathan Ross attracted more than 5 million peak viewers and an impressive 30% average audience share.More than 4.7 million average viewers tuned in to see Ross return to their TV screens this weekend – following his three month ban after the Sachgate affair last year – boosting… Continue reading Ross’ comeback wins over 5 million viewers
Most young TV viewers in the US are already living in a post-DVR world with much greater availability of online video both legally and also via peer-to-peer sources, according to new research from Solutions Research Group. Solutions Research Group interviewed 1,200 Americans aged 12 and older in November 2008 for the Prime Time is Anytime… Continue reading US TV viewers living in ‘post-DVR world’