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MTV is set to rebrand its MTV One channels as MTV and MTV+ from July 1 as part of a wider overhaul of the brand.MTV One, which features programmes including Kerry Katona: What’s the Problem?, The Hills and My Super Sweet 16, was originally rebranded from MTV in 2007 with its time-shifted sister channel MTV… Continue reading MTV to rebrand MTV One and MTV One+

ITV1’s new two-part documentary series looking at the stories of British expats now living in Spain knocked BBC One’s Occupation off the top spot last night with 4.3 million peak viewers.Spain: Paradise Lost pulled in 4.2 million average viewers and a 19.7% audience share during the all-important 9pm to 10pm peak-hour, while BBC One’s new… Continue reading Overnights: ITV1’s new real-life documentary pipped BBC One’s war drama

The BBC is currently in the process of testing a new audience measurement tool, which takes into account timeshifted and online viewing.The corporation’s Cross Media Insight system has been dubbed as “pretty special” by a BBC source as it includes cross-platform data, including iPlayer figures, red-button, mobile access, recorded programmes and viewings via third-party sites… Continue reading BBC develops new cross-platform audience measurement system

New Nielsen data reveals that 2.5 million American households – 2.2% of the US television market – are unable to receive digital TV broadcasts since last week’s analogue switchoff.The markets with the most unready households tend to be in the Western United States, where cable penetration is lower, said Nielsen.Also, some viewers in border states… Continue reading America turns off analogue TV signal – millions still not switched

New US research has found that games consoles are the most used devices for bringing web video to the TV and will remain so through 2013.The research, from In-Stat, predicts that by 2013 over 10.7 million consoles will be used as web-to-TV mediation devices in the US.US revenue from web-to-TV streaming services will grow to… Continue reading Games consoles top choice in US for streaming TV

Five has partnered with online video platform Brightcove to allow viewers to embed episodes of Five shows on their websites, social networks and blogs.Partner websites and Five’s own online properties, such as Five.tv, will be the first websites to benefit from the deal, with third-party websites and consumers following later this year.Paul Thornton-Jones, Five’s digital… Continue reading Five to allow viewers to embed shows on websites

BBC One’s new war drama starring James Nesbitt started with a bang last night, securing a high of 4.4 million viewers during the all-important 9pm to 10pm peak slot.The first episode in the three-part drama, Occupation, about the lives of three friends and soldiers during the British forces’ five-year occupation of Iraq and its aftermath,… Continue reading Overnights: BBC One’s new war drama kicks-off with a bang

Top Up TV founder David Chance could be appointed to the Setanta board following the departure of Irish financier Barry Maloney earlier this week.The appointment would come as part of American businessman Len Blavatnik’s £20 million rescue deal for the beleaguered broadcaster.Blavatnik, whose Access Industries currently holds a majority stake in Top Up TV and… Continue reading Setanta could appoint Top Up TV founder to the board

There has been a marked increase in the number of people choosing to consume different media simultaneously, heralding the emergence of the engaged ‘Media Multi-Tasker’, according to new research from the European Interactive Advertising Association (EIAA). The research shows the increasing shift towards media convergence, with TV and internet media multi-tasking growing 38% since 2006… Continue reading Europe sees emergence of the ‘engaged Media Multi-Tasker’

ITV1’s interview with the parents of murdered schoolboy Rhys Jones, Caught in the Crossfire, was beaten by a repeat of BBC One’s New Tricks in the 9pm slot last night.The BBC One detective show had a peak audience of 4.7 million viewers, a 21.1% share of the audience, with an average of 4.5 million staying… Continue reading Overnights: New Tricks repeat beats ITV1 interview