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Oliver & Ohlbaum warned that increasing public service broadcasters’ ad minutes and removing restrictions on peak-time ads could lead to a fall in TV ad spend.Ofcom is currently consulting on changes to the amount and distribution of TV ads, according to a report in MediaWeek.Sean McGuire, managing director at Oliver & Ohlbaum, argued that TV… Continue reading Removing Restrictions On Ads Could Lead To £150m Fall In Adspend

BskyB will be given licence fee money to supply low-cost set top boxes for older and disabled people in the first digital switchover region.The Digital Switchover Help Scheme has confirmed it will be handing the cash to Sky after it secured the SHS contract, seeing off competition from Freesat, according to a report by the… Continue reading Sky Wins Deal To Aid Digital Switchover

Five has appointed WPP-owned advertising agency Grey London to handle its creative account.Grey will work with Five’s creative teams to refresh all of the Five brands, as part of an ongoing project which has already seen the repositioning of Five’s newly-named digital channel Fiver.Grey replaces Five’s current retained agency, Vallance Carruthers Coleman Priest, who have… Continue reading Five Appoints New Ad Agency

The mighty Coronation Street managed to beat the pretty average football match on BBC One last night, with a peak of 7.6 million adults tuning in for their latest dose of life oop north.An average of 7.5 million adults (a 36.6% share of viewers) stuck with the show throughout its hour long running time, with… Continue reading Football Loses Out To Coronation Street

Income from the BBC commercial subsidiary BBC Resources fell from £126 million to £122 million last year, according to a report.The commercial subsidiary failed to reach overall targets for the year and suffered a fall in trading profit from £5 million to £2.3 million for the 12 months to March 31 2008, said a report… Continue reading BBC Resources Sees Revenue Fall

Turkey’s match against the Czech Republic in the European Football Championship last night brought in a peak audience of 5.5 million adult viewers to ITV1 last night.The make-or-break match, to decide who would be joining Portugal in the quarter finals, was possibly the game of the tournament so far, with Turkey coming back from 2-0… Continue reading Football Thriller Gets 5.5m Viewers

May saw BBC One, Channel 4 and Five’s viewing shares drop, while ITV1’s was up year on year.BBC Two was down year on year over the same period.Other channels saw the largest increase in share, up by 1.9 percentage points.All ViewingITV1 boosted its viewing share by 0.8 percentage points year on year in May, taking… Continue reading Television Viewing Round-Up – May 2008

A new report from Magna Global predicts that by the end of 2012, US DVR subscriber households will reach 43.5 million (37% of TV households), up from its estimate of 26 million (23.4% of TV households) as of the end of the first quarter of 2008. By 2012, it expects true Video-on-Demand will reach 63.1… Continue reading US DVR Subscriber Households To Reach 43.5m

A peak of five million adult viewers tuned in to last night’s football match between Austria and Poland in the European Football Championship.It was a close match, with Austria snatching a late goal in a 1-1 draw thanks to a controversial decision by the English referee, Howard Webb.Over on Channel 4 at 9pm was the… Continue reading Strong Viewing Figures Continue For European Football Championship

A whopping 9.1 million adults tuned in to the final of The Apprentice last night on BBC One, as Lee McQueen was crowned winner of the reality show.It went right down to the wire, with Sir Alan eventually discarding loud-mouth Clare in favour of the rough and ready McQueen.An average of 8.3 million adults (a… Continue reading 9m See Lee Win The Apprentice