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Revenue from traditional television spot ads will account for just 25% of TV advertising by 2019, according to new research from Generator Research. The result will be a market worth $13.1 billion in the US, down from $57.8 billion in 2008, the research firm said Andrew Sheehy, head of research at Generator, said: “This could… Continue reading Traditional TV ad revenue predicted to fall 75% within 10 years

BBC One’s Comic Relief special shows attracted the highest ratings last night and helped the channel secure the peak audience from 7.30pm onwards, ahead of its terrestrial rivals.Eastenders started off BBC One’s peak run – with more than 8.6 million average viewers and a 39% audience share between 7.30pm and 8pm.Comic Relief’s one-off documentary, Kilimanjaro… Continue reading Comic Relief wins over viewers

ITV and the BBC have signed a memorandum of understanding that could see the pair co-locating regional news centres and sharing technical facilities.ITV said that it estimates that there is the potential for a saving of £1.5 million in 2011 rising incrementally to around £7 million per annum by 2016.According to ITV, the current cost… Continue reading ITV and BBC could share regional news centres

ITV chief executive Michael Grade has attacked the government’s decision to rule out product placement on UK television.Grade said: “Given the extraordinary economic pressures ITV, and others, face, we can’t let a decision like this simply go through without trying to fight it.“We are considering our next steps and I am consulting my legal team… Continue reading ITV attacks government ban on product placement

Secretary of state for culture, media and sport Andy Burnham has ruled out product placement on UK television.In a statement released today, Burnham said that there is a lack of evidence of economic benefits, coupled with “serious concerns about blurring the boundaries between advertising and editorial”.The statement follows a three month government consultation on the… Continue reading Government rules out product placement on UK television

A peak of 6.4 million viewers – a 25.5% share of the audience – tuned in to ITV1 last night to see Liverpool thoroughly outplay Real Madrid in the last 16 of the Champions League.An average of five million viewers watched the football coverage, from 7.30pm to 10pm, which ended with Liverpool beating the Spanish… Continue reading 6.4m watch Liverpool humble Madrid

ITV1’s British re-make of Law & Order with Bradley Walsh continues to draw in the peak-time viewers.Last night, the crime drama attracted more than 6.4 million peak viewers and a 26.2% average audience share during the all-important 9pm to 10pm slot.Law & Order:UK pushed ITV1 well ahead of its rival terrestrial channels during the hour,… Continue reading Law & Order: UK races ahead in the ratings war

ITV1 secured the highest ratings all evening yesterday with a peak run of Dancing on Ice, Wild at Heart, Piers Morgan’s Life Stories and the FA Cup Football Highlights.Dancing on Ice, which saw the five remaining couples battle it out for a place in next weekend’s semi-final, attracted more than 10 million peak viewers and… Continue reading ITV1 pulls off a peak run

The rise of internet television signals the evolution of traditional TV rather than its death, according to Xtreme Insight analyst Lucy Wright.Speaking at last week’s MRG Evening Meeting, Wright said that the common perception that traditional TV is dying is not true, instead TV is actually evolving, with consumers “watching more TV than we were… Continue reading MRG Evening Meeting: The rise of internet TV

ITV shareholders are hoping to see the appointment of a chief executive in return for pumping more equity in to the struggling broadcaster.ITV is thought to be discussing raising money through a share issue following its poor annual results announcement last week – which saw ITV lose a total of £2.7 billion after a huge… Continue reading ITV shareholders want new chief in return for rights issue