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ITV has appointed Chad Wollen, formerly of AOL Europe and Yahoo!, to the new position of director of marketing strategy.Reporting to David Pemsel, group marketing director, Wollen will front the development of the marketing and brand planning strategy.He has the key responsibility of embedding audience understanding into ITV’s marketing planning and brand activity as well… Continue reading ITV Announces New Director of Marketing Strategy

BBC One, ITV1 and Five all saw their weekly viewing shares remain relatively static year on year in April.Other channels saw the largest increase in share for the month, up by around 1.5% year on year.BBC Two and Channel 4 meanwhile, were both down over the same period.All ViewingBBC One remained ahead in all homes,… Continue reading Television Viewing Round-Up – April 2008

The launch of Freesat, the free satellite TV service from the BBC and ITV, saw UK internet traffic to the service’s online homepage increase by 627% between May 3 and May 10, according to online intelligence company Hitwise.UK Internet searches for the term ‘freesat’ increased by 752% over the same period, said Hitwise, making it… Continue reading Freesat Proves Popular With Consumers Online

ITV.com has commissioned Made Up Media, a digital publishing company, to create an online magazine to accompany its football Legends series on ITV4.The Legends e-zine will be emailed to 300,000 itv.com subscribers and will include a 12 page digital England scrapbook, with features such as WAGs to Pitches and a take on the traditional football… Continue reading ITV.com To Launch New Digital Magazine

The BBC has revealed that it kept £106,000 made from phone-ins which was supposed to go to charity.It added that the money has now been paid with interest to the charities.The news comes hot on the heels of Ofcom’s record fine for ITV over its part in last year’s phone-in scandal (see ITV Handed Record… Continue reading BBC Kept Phone-In Charity Money

Sky One’s revival of 90’s entertainment show Gladiators drew an impressive audience of over one million adult viewers.The show – featuring brand new gladiators – was watched by an average audience of 1.02 million, with viewing peaking at 1.11 million for the final fifteen minutes.Earlier on Sunday evening, Sky One’s other new entertainment show Don’t… Continue reading Gladiators A Ratings Winner For Sky One

The increasing deployment of IPTV services will see the pay-TV market in Western Europe enjoy a modest rate of growth in the number of households subscribing to pay-TV services, according to the latest research published by Analysys Mason. According to the Analysys Mason report, Pay TV in Western Europe: market sizings and forecasts 2005-2013, the… Continue reading IPTV To Drive Take-Up Of Pay TV In Western Europe

Last night’s Apprentice was bang on form, with Sir Alan threatening to fire five of the candidates after a task disaster in Marrakesh.In the end, he settled for two, but the bearded one was not happy, particularly after a mix-up involving some kosher chicken.A peak of 7.1 million adults tuned in to the BBC One… Continue reading Apprentice Too Slippery For The Soap Awards

Virgin Media has revealed that it added 4,900 new customers in the first quarter of the year, adding that its churn rate, at 1.2%, is the lowest since 2004.The company also said that it added 36,800 net new customers for its cable TV service, bringing the total subscriber base up to 3.51 million.It also reported… Continue reading Virgin Media Added 4,900 New Customers In Q1

A new report from IMS Research forecasts that IPTV set-top boxes will grow at a compound annual growth rate of 37.1% through the end of 2012. These shipments will represent revenues of $3 billion, said IMS Research. IP and digital terrestrial hybrid set-top boxes are expected to comprise 30% of shipments in 2012 with HD… Continue reading IPTV Set-Top Boxes To Be $3 Billion Business In 2012