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ITV1’s live UEFA Champions League coverage attracted a high of almost 8 million viewers last night, securing the peak audience throughout most of the all-important 9pm to 10pm slot.More than 6.3 million average viewers (a 27.8% share) tuned in to see the Barcelona v Chelsea goalless draw – the first time Barcelona have failed to… Continue reading Barcelona v Chelsea scores 8m viewers

Scottish ITV broadcaster STV is set to run a new local TV news pilot scheme alongside a consortium of media companies.If the pilot is a success, outside suppliers would be able to take over from ITV companies and make their own local TV news bulletins in Scotland, Wales, Northern Ireland and the English regions.STV volunteered… Continue reading STV to run local news pilot

The second episode in the new eight-part Ashes to Ashes series secured the highest ratings during the all-important peak hour last night, despite the fact it was up against the grand finale of Hell’s Kitchen.BBC One’s fantasy drama pulled in an impressive 6 million peak viewers and a 24.3% average audience share between 9pm and… Continue reading Second Ashes to Ashes beats Hell’s Kitchen final

Sky is finally set to launch its green button interactive TV (iTV) ad service in June after more than a year of delays due to technical problems.The satellite broadcaster has signed T-mobile, MacMillan Cancer Support and Warner Brothers as launch advertisers, which will allow Sky+ subscribers to download ads directly to their PVR by pressing… Continue reading Sky launches green button ads

Britain’s Got Talent peaked on Saturday night with a high of 12.8 million viewers and an impressive 52.3% average audience share between 8pm and 9pm.Around 12.2 million average viewers tuned in for the third audition show, hosted by Ant and Dec, which saw more acts perform to judges Simon Cowell, Piers Morgan and Amanda Holden… Continue reading Britain’s Got Talent peaks with 12.8m viewers

The US market for online video is forecast to grow by 32% this year, rising from $531 million in 2008 to $699 million in 2009. According to the latest forecast from Magna, this growth will come as marketing budgets are being reduced across industries, leading advertisers looking to reach their consumers in a more targeted… Continue reading US market for online video forecast to grow 32% this year

Media regulator Ofcom has warned that Project Canvas, the joint broadband TV venture between BBC, ITV and BT, could face a competition investigation.In its submission to the BBC Trust, Ofcom said Canvas could face the same regulatory scrutiny as Project Kangaroo, a VoD venture between BBC Worldwide, ITV and Channel 4, which was subsequently blocked… Continue reading Project Canvas could face competition investigation

Lord Carter, the communications minister who is currently composing the final Digital Britain report, has been mooted as a potential replacement for Michael Grade as ITV’s chief executive.Yesterday, the commercial broadcaster announced that Grade would step down before the end of the year to become a non-executive chairman and allow the broadcaster to bring in… Continue reading Lord Carter could replace Grade at ITV

The Apprentice raced ahead in the peak-hour ratings war last night with more than 7.8 million peak viewers, more than double the number of viewers compared to its closest terrestrial channel rival between 9pm and 10pm.More than 7.6 million average viewers tuned in to see the wannabes launch a brand identity and TV ad campaign… Continue reading The Apprentice races ahead

The difficult economic conditions are still having an effect on the television market, with all stations recording year on year falls in revenue intake.The worst hit was Channel 4, with revenue down 23.7% on March 2008. The next biggest slump came from commercial network ITV1, with a decrease of 23.4% (to stand at £87.6 million).Finally,… Continue reading TV Market Round-Up – March 2009