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Amazon has blocked the online advertising system Phorm from scanning its web pages to produce targeted ads.Phorm has conducted trials of its technology with BT, which is marketed as Webwise, and now plans to roll out the service to BT users after analysing the findings.However, Amazon UK said: “We have contacted Webwise requesting that we… Continue reading Amazon blocks Phorm

ITV1’s UEFA Champions League Live coverage pulled in the highest ratings last night with more than 9.5 million peak viewers after 9pm.The explosive second-leg tie between Chelsea and Liverpool, which has been dubbed ‘the game of the season’, attracted more than 7.4 million average viewers and an impressive 31.2% audience share.Elsewhere, the third in the… Continue reading ITV’s football coverage triumphs with over 9.5m viewers

Virgin Media claims viewers are positive about advertising when watching on-demand content from commercial providers.The cable broadcaster today announced the findings from its first “dynamic advertising trial” on its on-demand TV service, which found that triallists were happy with relevant adverts, particularly before programmes.Respondents preferred to see 30-second ads before on-demand programmes and also favoured… Continue reading Virgin: Viewers are positive about on-demand ads

The internet will overtake traditional TV as the most consumed form of media for the first time in June 2010 if current growth trends continue.According to a new report from Microsoft, internet consumption in 2010 will average 14.2 hours per week, or over 2.5 days a month, compared to 11.5 hours a week, or 2… Continue reading Microsoft: Internet to overtake TV as most consumed form of media

Britain’s Got Talent stormed back onto the nation’s screens on Saturday night, with a strongman who pulled a car with his ear helping the show to pick up a peak audience of 11.4 million viewers for ITV1.On for an hour and a half from 7.30pm, the show had a peak share of 49.2% of the… Continue reading Strong return for Britain’s Got Talent

Magna Global has released a new US forecast predicting that DVR subscriber households will hit 51.1 million (43% of US TV households) by the end of 2014, up from 29.8 million (27% of TV households) at the end of 2008. Over the 10 years between 2004 and 2014, Magna estimates that DVRs will contribute to… Continue reading US DVR subscriber households to hit 51.1m by end of 2014

A portion of the BBC’s licence fee should go to the corporation’s rivals to allow them to create more public service content, such as current affairs and regional news programming, according to a parliamentary report.The House of Lords Communication Committee said that an element of “contestable funding” should be created for broadcasters and programme makers… Continue reading Parliamentary report calls on BBC licence fee split

Ray Snoddy, former media editor of the Times and the FT and current presenter of the BBC’s Newswatch will be writing weekly for MediaTel NewsLine from mid-May. Here’s a taster of what’s to come with Ray’s reflections on a conference session and interview with Martin Sorrell at MIPTV in Cannes last week, and on Zillion… Continue reading A Zillion reasons why Sorrell might be right

ITV1’s Live UEFA Champions League coverage pulled in the highest ratings throughout most of the match last night, with more than 7.6 million peak viewers.The Manchester United V FC Porto quarterfinal game, which ended in a 2-all draw, attracted 5.9 million average viewers and a 25.6% share between 7.30pm and 10pm.Elsewhere, BBC One’s new drama… Continue reading Football attracts majority of viewers

Digital switchover began in the West Country this morning, with analogue BBC Two turned off at transmitters across Torbay and south Devon.The second stage of switchover takes place on Wednesday 22 April, when the remaining analogue channels will be switched off permanently.The West Country will be the first region in the UK to complete the… Continue reading Switchover starts in the West Country