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Ofcom has banned the Nestle cereal credits from GMTV weather following a complaint against its claim “helping you get the three servings of wholegrain you need everyday”.Ofcom’s rules state that sponsor credits must be distinct from advertising – “Specific or detailed descriptions of a sponsor’s business or products are likely to be viewed as promotional… Continue reading GMTV Censored By Ofcom

Rafael Nadal’s win over Roger Federer pulled in a peak of more than 11.9 million adult viewers, in a slot which lasted a record eight hours on BBC One yesterday.The Wimbledon men’s final attracted a 41.1% audience share between 1.30pm and 9.30pm – running over scheduled programmes such as the new drama George Gently.An average… Continue reading Marathon Wimbledon Final Tops Weekend Ratings

Despite the growing popularity of viewing television content online in the US, new research reveals that most US adults (94%) who subscribe to cable or satellite television services prefer to watch television on traditional TV sets. The research, conducted by The Nielsen Company for the Cable & Telecommunications Association for Marketing (CTAM), found that one-third… Continue reading US Adults Prefer To Watch TV On Traditional TV Sets

Freeview is to re-brand its Freeview Playback digital TV recorders (DTRs) as Freeview+.The Freeview+ name will roll out across retail and packaging over the coming months, marking the start of Freeview’s increased marketing efforts to drive awareness and sales of its DTR equipment.Freeview+ boxes will offer a variety of integrated digital recording features including series… Continue reading Freeview Playback Rebranded As Freeview+

Primetime and scheduled TV are losing their impact as consumers create their own entertainment lineups, according to a report from eMarketer. Digital video recorders (DVRs) and video-on-demand (VOD) allow viewers to create their own schedule while at the same time, the slowing economy drives advertisers to demand the greatest return on their advertising investments. VOD… Continue reading Scheduled TV Losing Impact

All you need to know about DTRs on just one page, covering definitions, impact on advertising and the current and future market.

Last night was the European Championship final on BBC One, with Spain running out worthy 1-0 winners against a pedestrian German side.A peak of 11.2 million adult viewers watched the game, a 45.7% share of the audience, while an average of 8.2 million (a 37.7% share) stayed with the coverage for its full three hour… Continue reading 11.2m Tune In For Football Final

Tim Davie, director of the BBC’s marketing, communications and audiences division, is to take over from Jenny Abramsky as director of audio and music at the corporation.In his new role, Davie will oversee BBC Radios 1, 2, 3, 4, 5 Live and the BBC digital radio stations 1Xtra, 6 Music, BBC 7, 5 Live Sports… Continue reading Tim Davie To Take Over From Abramsky

Consumers are confused about the digital switchover and are still buying analogue TV sets, according to a parliamentary committee report.The report said that although the switchover timetable is on track to be completed on time, the digital tick labelling scheme is a mystery to many sales staff and customers, while many people are still buying… Continue reading Consumers Confused About Digital Switchover

Channel 4 could launch a 4Music branded TV channel in August as a replacement for The Hits music channel, according to a report.4Music will be one of the main sponsors of the V Festival 2008, taking place on 16 17 August, and Media Week reports that Channel 4 could use the opportuinity to market the… Continue reading Channel 4 Could Launch 4Music TV Channel