Continental Research’s Autumn 2007 Digital TV Report has revealed that of all UK consumers aware of HDTV the proportion of people likely to subscribe has jumped to 30%, with 5% of these saying they are almost certain to subscribe.Max Willey, Continental Research’s head of media, said: “This is a large increase from the 17% who… Continue reading Likely Subscribers To HDTV Jumps To 30%
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Turner Broadcasting System (TBS) is getting behind its men’s entertainment channel, Nuts TV, with a six-figure national marketing campaign, launching on December 3.Creative communications agency Monkey has been appointed to handle the first big integrated ATL push for the channel.Nuts TV, inspired by the weekly men’s mage of the same name, broadcasts a schedule of… Continue reading New Marketing Campaign For Nuts TV
ITV1 was the only terrestrial channel to see an upturn in its viewing share in all homes for October 2007, largely bolstered by the Rugby World Cup, whilst multichannel options continued to increase their share.ITV1 added 0.6 percentage points to its total year on year, whilst Channel 4 recorded the largest slide, of 1.5 percentage… Continue reading Television Viewing Round-Up – October 2007
Despite a much hyped appearance from Posh Spice, aka Victoria Beckham, Ugly Betty recorded a negligible ratings increase on its previous edition on Friday night.The episode, which featured Posh in the demanding role of playing herself, lost out to The Tudors in the battle between BBC Two and Channel 4, with an average adult rating… Continue reading Posh Mildly Spices Up Betty Ratings
As ex-Apprentice contestant, Katie Hopkins, became the second ‘celeb’ to exit the jungle in I’m a Celebrity… Get Me Out Of Here!, more than 5.9 million adults on average tuned in to ITV1.The results show gave the channel a 30.2% viewing share between 10pm and 10.30pm, whilst the main programme attracted over 5.8 million, or… Continue reading 5.9 Million See Ex-Apprentice Katie Leave The Jungle
Tiscali is expanding its online video presence with the launch of Real Estate TV on its portal.The deal follows last week’s announcement that sports broadcaster Setanta is to launch a range of internet TV services on the portal (see Tiscali Boosts Online TV Offering With Setanta Deal).Real Estate TV will make broadcast content available on… Continue reading Tiscali Expands TV Service With New Channel
October was a mixed month for the terrestrial channels, with only Five and GMTV increasing their respective year on year revenue totals. Five saw its revenue increase by 2.8% on October 2006 to £28.3 million, while beleaguered breakfast station GMTV posted the best performance of any station (up 20.1% to stand at £6.2 million).The recent… Continue reading TV Market Round-Up – October 2007
The number of Mobile TV users has reached 20 million globally, and will rise to over two billion in 2013, according to a new report from Telecom Trends International. The Mobile TV: Executing the Vision report shows that the vast majority of users currently access free-to-air mobile TV, but pay-TV will catch on as high-quality… Continue reading More Than Two Billion To Use Mobile TV Globally By 2013
IPC Media is extending its NME magazine brand with the launch of a 24-hour TV channel.The channel will debut on Friday sometime between 6am and 11am on Sky Digital 377, making it available to 8.6 million households, with content heavily based on the charts and the latest offerings from the UK’s indie and alternative music… Continue reading IPC Launches NME TV Channel
A new report from In-Stat has found that Europe is leading the world in the fast-growing digital terrestrial platform (DTT), though other regions are gaining momentum. In-Stat says that with digital switchover approaching in North America and Western Europe, strong drivers for DTT set-top boxes are on the horizon as consumers move from analogue to… Continue reading Europe Leading The World In DTT Growth