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Five has appointed WPP-owned advertising agency Grey London to handle its creative account.Grey will work with Five’s creative teams to refresh all of the Five brands, as part of an ongoing project which has already seen the repositioning of Five’s newly-named digital channel Fiver.Grey replaces Five’s current retained agency, Vallance Carruthers Coleman Priest, who have… Continue reading Five Appoints New Ad Agency

Turkey’s match against the Czech Republic in the European Football Championship last night brought in a peak audience of 5.5 million adult viewers to ITV1 last night.The make-or-break match, to decide who would be joining Portugal in the quarter finals, was possibly the game of the tournament so far, with Turkey coming back from 2-0… Continue reading Football Thriller Gets 5.5m Viewers

May saw BBC One, Channel 4 and Five’s viewing shares drop, while ITV1’s was up year on year.BBC Two was down year on year over the same period.Other channels saw the largest increase in share, up by 1.9 percentage points.All ViewingITV1 boosted its viewing share by 0.8 percentage points year on year in May, taking… Continue reading Television Viewing Round-Up – May 2008

A peak of five million adult viewers tuned in to last night’s football match between Austria and Poland in the European Football Championship.It was a close match, with Austria snatching a late goal in a 1-1 draw thanks to a controversial decision by the English referee, Howard Webb.Over on Channel 4 at 9pm was the… Continue reading Strong Viewing Figures Continue For European Football Championship

A new report from Magna Global predicts that by the end of 2012, US DVR subscriber households will reach 43.5 million (37% of TV households), up from its estimate of 26 million (23.4% of TV households) as of the end of the first quarter of 2008. By 2012, it expects true Video-on-Demand will reach 63.1… Continue reading US DVR Subscriber Households To Reach 43.5m

Kangaroo, the on-demand video player from BBC Worldwide, ITV and Channel 4, will offer the ability to target advertisements to specific demographics, according to Errol Baran, head of new media advertising sales at Channel 4.Speaking on Tuesday at MediaTel Group’s Media Playground event in a session on broadcast and IPTV, Baran said that the service… Continue reading Kangaroo To Target Ads To Specific Demographics

UKTV is to rebrand all of its channels over the coming 12 months, beginning by making UKTV Gold a comedy channel and launching an entertainment channel.The final three months of the year will see the broadcaster restructure and expand its entertainment portfolio, with factual channels following early next year and lifestyle channels in the spring.UKTV… Continue reading All UKTV Channels To Be Rebranded

Culture secretary Andy Burnham has voiced opposition to product placement in television in his first major speech on broadcasting.Speaking to an audience of media industry figures, he said: “Here and now I do want to signal that I think there are some lines that we should not cross – one of which is that you… Continue reading Culture Secretary Not In Favour Of Product Placement

A whopping 9.1 million adults tuned in to the final of The Apprentice last night on BBC One, as Lee McQueen was crowned winner of the reality show.It went right down to the wire, with Sir Alan eventually discarding loud-mouth Clare in favour of the rough and ready McQueen.An average of 8.3 million adults (a… Continue reading 9m See Lee Win The Apprentice

GCap Media’s Gold Radio Network has signed an exclusive two year content deal with Sportsmedia Broadcasting, provider of bespoke radio sports bulletins and sister financial news company Businessmedia, to provide bespoke sports news and finance bulletins.Sportsmedia and Businessmedia’s programming will slot live and direct into Gold Radio Network’s entire network of AM and DAB stations… Continue reading GCap’s Gold Radio Network Signs Content Deal With Sportsmedia