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The last in the current series of Traffic Cops pulled in 5.3 million adult viewers last night, a 25.6% audience share between 9pm and 10pm.Viewers tuned in to see officers of the Humberside Police traffic department take on their worst offenders, drunk drivers.ITV1’s The Great British Body, with Trinny and Susannah, only attracted 2.4 million… Continue reading Traffic Cops Race Ahead Of The Great British Body

TNS has agreed a ‘merger of equals’ with German market research firm GfK, after it rejected bids from Sir Martin Sorrell’s WPP.The new company, to be called GfK-TNS, will have operations in 111 countries and will be the second largest market research firm in the world after the Nielsen Company.Following the merger, the GfK-TNS board… Continue reading TNS And GfK Agree Merger

Britain’s Got Talent and I’d Do Anything attracted more than 18 million adult viewers between them on Saturday night.ITV1’s Britain’s Got Talent easily won the ratings war, with a 53% audience share in the second part of the programme’s final, between 9.30 and 10pm.More than 12 million people tuned in to see the 14-year-old ‘Singing… Continue reading Talent Show Finales See Peak Audience Figures

Channel 4 and Honda teamed up to broadcast the first ever totally live advert on British TV last night, attracting a peak audience of 2.2 million adult viewers.The ad, featuring 19 skydivers leaping out of a plane over Madrid and spelling out the word Honda, had a three minutes and 20 second slot in the… Continue reading Live Honda Ad Boosts Channel 4 Ratings

Our event looking at the latest in New Media developments is approaching fast – The Media Playground takes place on June 10 and here are some key reasons for attending each seminar:– MobileFor all involved in digital media to understand further the future opportunities, growth and consumer take-up for this advertising platform.Panellists from Vodafone, Blyk,… Continue reading Media Playground Event Approaching Fast

Xfm is set to kick-start a new outdoor marketing campaign in June to promote its ‘All Day Breakfast’ show with Alex Zane.The 24-hour show will broadcast live gigs taking place across London on June 21 from stars such as Paul Weller and Primal Scream.To support the event, a campaign by Superhero – a London-based design… Continue reading Xfm Launches All Day Breakfast Campaign

Britain’s Got Talent topped the TV ratings again last night, beating England v USA on Match of the Day Live.ITV’s third live semi-final of Britain’s Got Talent attracted 8.1 million adult viewers, ahead of BBC One’s Match of Day with only 6.5 million.George Sampson bagged his place in Saturday’s final with his ‘Singing in the… Continue reading Britain Scores Against England

April was a mixed month for the terrestrial stations, with Five and GMTV posting year on year increases, while ITV1 and Channel 4 recorded losses. The best performance came from the breakfast station, which saw its revenues grow by 8.2% to stand at just over £5 million.Revenues for Five went up by 3.3% during April… Continue reading TV Market Round-Up – April 2008

Gustavo Antonioni is join the recently merged Granada Ventures and Granada International in the newly created role of commercial brand director.The former Marvel Entertainment and Warner Bros executive will be responsible for driving the global marketing and licensing strategy for ITV’s key commercial brands such as Coronation Street, Dancing on Ice and Hell’s Kitchen. He… Continue reading International Brand Chief To Join ITV’s Global Division

Although the IPTV market will continue to gather momentum over the next four years, competition from other video delivery platforms will make it increasingly difficult for service providers to convince consumers to invest in services, according to a new report from Canalys. The report says that established cable, satellite and terrestrial digital TV offerings will… Continue reading IPTV Providers Must Continue To Develop Services