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ITV has produced a new entertainment programme made entirely for mobiles, which will be free to viewers via funded sponsorship.The celebrity interview ‘mobisodes’, fronted by former All Saints members Nicole Appleton and Melanie Blatt and two presenters from Channel 4’s T4, Dave Berry and Emma Griffiths, will be called The Hot Desk, with the hosts… Continue reading ITV Reveals Made For Mobile Entertainment Show

More than 16 million TV households in the US may be using their broadband service more than they use their TV sets in the next three years, according to a new report from In-Stat. “Today’s stable and profitable subscription TV services are facing new competition from online and mobile entertainment services, and from new, high-quality… Continue reading Broadband Could Become More Popular Than TV In The US

Average television viewing now stands at almost 3.4 hours a day, with BBC One, BBC Two, Channel 4 and Five all losing viewers in Q3 2007, according to the IPA’s latest viewing report. Terrestrial channels in the UK continue to lose viewers to digital channels as the national analogue switchover becomes a reality, with the… Continue reading Q3 2007 TV Viewing At Almost 3.4 Hours Daily

European internet users are spending an average of 12 hours a week online, an hour more than last year, with youngsters spending more time with their computers rather than the traditional TV set, according to new research from the European Interactive Advertising Association (EIAA). Social networking has exploded, with more than 40% of internet users… Continue reading Young Europeans Now Spending More Time Online Than With TV

Orange is to launch its IPTV service before the end of the year, with plans to offer a hybrid VoD and Freeview package.Tim Pearson, director of IPTV at Orange UK, told Media Week that with the IPTV platform coming on stream, the company is looking at offering clients the ability to run campaigns across its… Continue reading Orange To Launch IPTV Service This Year

Iceland has been confirmed as the sponsor for the seventh series of I’m A Celebrity – Get Me Out Of Here!.The fully integrated deal – the second year running Iceland has sponsored the show – includes broadcast sponsorship on ITV1 and ITV2, interactive, mobile, online, off-screen licensing as well as on air marketing.I’m A Celebrity… Continue reading Iceland Continues I’m A Celebrity Sponsorship

About one quarter of households in the US have at least one television set capable of receiving high definition programming (HDTV) – essentially double the penetration of HDTV two years ago, according to new consumer research from Leichtman Research Group (LRG). However, LRG found that consumer confusion related to high definition programming and products remains… Continue reading Rapid Growth Of US HDTV Continues

A new forecast from Canalys predicts that worldwide IPTV subscriber levels will increase more than tenfold by the end of the decade, growing from fewer than 4 million in 2006 to almost 40 million in 2010. Europe, the Middle East and Asia accounted for two-thirds of global IPTV subscribers at the end of 2006, said… Continue reading Worldwide IPTV Subscriber Levels To Increase More Than Tenfold

Almost 14% of TV households in the US are equipped with an HDTV set and HD tuner capable of receiving signals in high definition, whilst more than 11% are equipped with an HDTV and HD tuner and receive at least one HD network or station, according to the Nielsen Company. Los Angeles has the highest… Continue reading Almost 14% Of US Households Are HD Enabled

The US audience for mobile video is growing at an impressive rate, according to the latest figures from M:Metrics. At eight million in August, the total audience for those who viewed mobile video, either from the carrier deck or video content sent by a friend or family member, grew by 34% from January of this… Continue reading US Mobile Video Audience Growing