Little Dot Studios’ chief sales officer and managing director for international discusses his first media lunch (with Lord Alan Sugar) and what has changed in conversations with clients.
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GB News needs to decide if it wants to play by the rules and actually be a regulated, licensed broadcaster. And Ofcom needs to expedite its investigations, lest it continue to look timid.
| Srini Ka
CTV and FAST players need to take three crucial steps to make the burgeoning medium more appealing to advertisers.
Services like Spotify and Netflix need to be more than just a seamless convenience and one-click utility.
The US, UK and Canada are forecast to generate nearly half the world’s total revenue for TV series and movies on free, ad-supported TV channels by the end of the decade.
More than 40% of ad buyers found alternative currencies to be just as effective as traditional currencies, suggesting that more needs to be done in order to get advertisers to switch over.
| Ian Daly
The UK TV market may — overnight — have a new ad-supported VOD platform with the scale and quality to challenge UK broadcasters.
At Roblox’s developer conference, online dating and big changes to the marketplace will change the way brands strategize their metaverse activations, writes ITV agency Metavision’s metaverse creative.
We are entering the age of “reaggregation” of media data in the coming years, a Sky Media event has heard, with online media companies able to “mark their own homework without validating at all”.
Global SVOD revenues are forecast to grow by $20bn in six years as the main platforms start to value profitability over subscriber growth, according to new research.