In brief: Channel 4, ITV, Sky, UKTV, Channel 5, STV, Warner Bros. Discovery and Ocean Outdoor have gifted advertising space to the Turkey-Syria Disasters Emergency Committee (DEC).
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At best campaign KPIs can be effective, but at worst they are useless and misleading. How should you choose what is right for your campaign?
In brief: WARC Global Advertising Trends report has found global adspend in publishing media will decrease to $47.2bn in 2023.
In brief: the new branding will place BT Sport closer to Warner Bros Discovery’s existing stable of live sports brands.
Barb has begun measuring broadcasters’ video content on YouTube and has committed to expanding its audience measurement to video-sharing platforms.
The BBC and ITV dominated the top 10 most-watched titles across all UK channels and services last year.
Rather than be disappointed to miss out on a Fawlty Towers revival, the BBC should rerun the 12 original episodes against whatever John Cleese comes up with.
Strategy Leaders: If advertisers do not redefine what ‘peak’ is in the changing media landscape, they risk missing opportunities to reach engaged audiences.
It’s easy to get carried away by the popularity of streaming platforms but they are no match for our domestic broadcasters in appealing to UK audiences.
BBC chairman Richard Sharp faces calls to resign following accusations of cronyism, but what does it mean for the broadcaster?