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The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.

Amid a confusing variety of metrics to measure video, encounters help us understand a customer’s holistic media experience that is based on receptivity.

What do senior industry professionals really think of what they heard from the politicians and what will likely happen next?

What does Disney’s investment in the Fortnite maker mean for the two companies and for advertisers?

Super Bowl advertising generates a huge amount of energy that results in high emissions. Here are seven ways that brands can reduce the carbon cost of their campaigns. 

The measurement company announced the global roll-out of Nielsen One in October 2023.

Norlys, Denmark’s largest integrated energy and telecommunications provider, has gone live with EPG Correction Distillery for its 500,000 customers.

‘You’ll never win by doing the same thing with less money,’ argues Bountiful Cow CEO as less than a quarter of IPA case studies found to meet “relative advantage” criteria.

Stuart Keith, senior director, Media Business Development, tells The Media Leader what’s next after the ecosystem reach has now expanded by 50% since launch. (Partner content)

The number of UK households with a subscription VOD service decreased by half a million quarter on quarter, according to Barb’s latest data.