Now that the SVODs are on BARB, we’ll really be able to see whether younger Netflix viewers are the ones that do not watch linear TV at all.
More Tv articles
Strategy Leaders: TV audience reach can be maximised with a blended video mix, but the more ‘pipes’ we add, the harder frequency is to manage.
Increased DTC operating losses were in part attributed to investment in content production and slightly lower advertising revenue at Hulu and Disney+.
ITV’s advertising revenue dipped slightly compared to its record year last year, but total revenue was boosted by double-digit growth in ITV Studios.
Parul Goel tells The Media Leader what he would do if he were not in media and what he would change about the industry.
In brief: UKTV has updated Dave’s branding to reflect new content and reach new audiences.
ITV’s new streaming service ITVX will launch on 8 December, the broadcaster announced today.
In brief: ITV’s launch episode of the new series of I’m a Celebrity…Get Me Out of Here was watched by 9.1 million viewers.
In brief: ITV has announced new measures to integrate sustainability across its business and inspire its audience to make greener choices.
In brief: Sky Glass has become the first non-grocery partner on Deliveroo’s advertising platform.