In brief: measurement platform VideoAmp has struck a deal with Warner Bros Discovery to measure cross-screen campaigns across its portfolio.
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Four panelists at Mediatel’s invite-only Year Ahead event tomorrow reflect on key media issues from 2022.
The media industry needs to come together to stop the ‘bedrock’ of the TV landscape being eroded.
In brief: Netflix is estimated to have lost 500,000 UK subscribers in 2022 and is expected to lose a further 200,000 subscribers in 2023.
Columnists for The Media Leader share their predictions for the upcoming year, from surprise collaborations to the “black swans” on the horizon.
In brief: Amazon, Apple, and ESPN had been rumoured to have also been interested in the package.
A selection of reporters’ favourite features, interviews, and opinion pieces from the past year.
In brief: Netflix is partnering with Nike to stream Nike’s Training Club, a fitness program with over 30 hours of exercise sessions.
Brands that fail to shed their broadcast roots will never unlock the creative potential of CTV.
Agency execs and industry leaders discuss what medium had the best year in 2022.