A pre-roll YouTube ad for Planet Woo has been found to be “likely to cause serious and widespread offence” to a general audience.
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Amazon has begun building a suite of content around its Thursday Night Football offering that has piqued the interest of media buyers and has implications for sports broadcasting.
In brief: The D2C mattress brand is sponsoring the 19th series of The Jonathan Ross Show on ITV1 and ITV Hub.
In brief: Apple Music will now be more expensive than competitors Spotify and Amazon.
In brief: total pre-tax restructuring charges are expected to reach $2.3-$4.3bn.
“Given everything that’s going on in the world at the moment, [demand] would be a little bit less than that amazing surge last year,” Lindsey Clay tells The Media Leader.
Netflix has long benefited from the illusion that it is a tech company, rather than ‘just’ a media company. History is now repeating itself as the streaming giant prepares to launch an advertising platform.
COO and CPO Greg Peters described the initial demand from advertisers as “very strong” in the company’s earnings call, despite mixed sentiment from some buyers.
In brief: the streaming company beat earnings estimates as it looks to introduce ads and crack down on password sharing.
In brief: Viaplay will launch its streaming service in the UK on 1 November.