At last month’s Future of Gaming event in London, host Jack Benjamin took the stage alongside Shay Thompson to chat about her views on the gaming market.
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Analysis: While Sky’s tool promises to match the most suitable ad creative to the most responsive audience, there has been advertiser focus on gaining a “stronger understanding” of the impact of media spend across the entire funnel.
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Media at its core is meant to reach as many people in your buying category. When using TV, plan towards relevant reach and opportunities to see, rather than theoretical figures.
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The BBC is encumbered by scandals over Israel-Gaza war coverage and scathing criticism from Conservatives. Can it endure another 15 months?
The inaugural Top 50 Women Gamechangers in TV has been revealed.
The UK TV ad market shrank by nearly 13% year-on-year over the summer months amid warnings that the sector is in its worst recession in 15 years.
Third-quarter earnings season is well upon us, and editor-in-chief Omar Oakes and reporters Jack Benjamin and Ella Sagar results from Spotify, Netflix, and media holding companies.
No, the label ‘podcast’ doesn’t lend itself to a targeted advertising business model. But despite that, it works, argues Publicis Media’s associate insights director.