Michelle Donelan’s appearance at Society of Editors’ first Media Freedom Awards revealed some choice hints as to how the Government’s relationship with newsbrands and broadcasters could change.
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At its annual ITV Palooza event, the commercial broadcaster unveiled tools which enhanced its targeting, matching and measuring capabilties.
ITV will become ITV1 again after nine years.
Broadcaster video-on-demand (BVOD) offers predictable returns, incremental reach and increases effectiveness of linear campaigns, according to a new study commissioned by Thinkbox.
In brief: Disney is planning to lay off some staff and institute a hiring freeze following the company’s disappointing Q3 earnings.
Partner content: Samsung Ads’ report highlights a clear shift taking place across the streaming world and outlines why smart TVs are a valuable tool for brand marketers.
100% Media 0% Nonsense: Commercial media could prove remarkably resilient in this recession compared to previous downturns, writes the editor.
In brief: More than one million people watched at least one episode of series five of Netflix’s The Crown on TV sets on Wednesday.
In brief: the live comedy special is set to stream globally “in early 2023”.
On the plus side, ITVX has been set a low bar for success, at least in terms of perception.