The advertising effectiveness expert tells The Media Leader: “TV plays, if anything, a strengthening role in effectiveness.”
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Raymond Snoddy reviews great and intolerable examples of journalistic practice over the past year, from heroism in Gaza, Ukraine, and Hong Kong, to insolence at Fox News, Twitter, and GB News.
Ofcom has issued a conclusion on one of its six current investigations into GB News.
ITV CEO Dame Carolyn McCall speaks with editor-in-chief Omar Oakes at The Future of TV Advertising Global in London about the challenging state of the TV ad market and future plans for ITV and ITVX.
From radio darlings to streaming service losses, measurement rows and Twitter debacles, The Media Leader has compiled a list of our most read stories of 2023.
At the Future of TV Advertising Global this month, the UK’s top three commercial chiefs sat down to discuss whether TV has an image problem amongst buyers, the future of cross-platform measurement and changes in the ad market.
Big Tech is coming for TV advertising, warned media and marketing analyst Ian Whittaker. To avoid going the way of newspapers, it must embrace its core competencies.
2023 in Review: The TV industry had to raise its game in 2023, both in the UK and globally. Here are all the stories that mattered in TV this year.
In a special year-end episode, Jack Benjamin, Omar Oakes, Ella Sagar, and guest Cass Naylor debate what the biggest story in media was in 2023.
The appointment of Samir Shah as BBC chairman should be welcomed. But wouldn’t he and director-general Tim Davie be even more effective if they swapped roles?