Are humans or AI smart enough to do contextual targeting well? ITV and Sky certainly hope so, judging from their advertising upfronts, writes the editor.
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WPP’s GroupM has maintained its global ad-revenue growth estimate at 5.8% to $889bn in 2023 but predicts a slight growth slowdown next year.
Sky will begin trialling “contextual targeting” ads next year in which brands can place spots against particular content details that are common across shows.
What can we learn from the recent ad for Charlie’s Bar in Enniskillen about how ads can reflect the mood of a nation and tackle difficult subjects?
2023 looks set to the be the year of social media adspend, a global report by a major media buyer has suggested, in what has otherwise been a tough market.
The irony of the future of TV is that we’ve now come full circle: we’re once again in a landscape where some content is free and some is paid for, and that’s a good thing.
A new survey by the World Federation of Advertisers has found that despite sponsorships making up 11% of a brand’s marketing budget, very few feel “very confident” about its return on investment.
Analysis: Does a deal between media owners herald a greater use of journalism in entertainment media as publishers seek to diversity revenues?
UKTV will launch a “masterbrand” to bring together its free-to-air channels and free streaming service.
Between a rise in anti-Semitism on TikTok and X and a pledge for more of the same from News Corp, brands should vote with their feet in pursuit of more positive contexts for their ads.