Disney+’s “£1.99 for three months” campaign drove a significant boost in new subscriber adds across all streaming services this summer amid a longer-term trend of rising prices.
More Tv articles
Analysis: Netflix’s move into retail is an extension of its experiential offering, but with a bite-sized lesson from what makes Disney’s parks so great.
Kevin Allocca tells editor-in-chief Omar Oakes why being ‘viral’ is less important today, and how the rise of TikTok and changing attitudes to online video have impacted YouTube’s strategy.
There isn’t some conspiracy; advertisers want to sit beside the benign and predictable, not the combustible.
Analysis: Netflix appears reliant on price increases for UK growth, as membership growth remains in the single digits.
Analysis: The cord is now being cut at both ends as pay-TV providers adopt tactics to compete with streaming giants and develop their own offerings.
100% Media 0% Nonsense: If the idea of having an elephant at a media conference doesn’t make sense, it’s perfect. Because the trends we’ve seen lately in tech and media shouldn’t make sense either.
Smarter manifest manipulation in ABR streaming can go a long way toward reconciling the conflict between technical capability and profitability.
Barb is considering a move to second-by-second reporting as the standard for UK TV audience measurement, reveals CEO Justin Sampson.
Analysis: Was Netflix’s global ads chief not the right person for the job, or is it the job itself that makes the streaming giant uncomfortable?
