Vanish, the Reckitt detergent brand, will launch its Channel 4 Diversity in Advertising Award-winning campaign the help of £1m commercial airtime it won as first prize.
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With the growth in mobile, TV broadcasters should look at content and technology that can accompany viewers across screens to avoid media breaks.
Telecoms brand O2 has bought a special ad break during ITV1’s Saturday-night primetime show Saturday Night Takeaway in which its brand mascot Bubl will surprise viewers by interrupting ads for Google and easyJet Holidays.
In brief: BBC Studios has launched a bespoke in-house global advertising sales function to drive revenue across its branded social media platforms.
The BBC will always have many enemies with a commercial interest in its downfall. It would be wise, then, for it not to estrange its supporters.
The Government’s proposed Media Bill brings new reforms to UK TV and radio to enable public service broadcasters and commercial radio stations more power to compete with streaming giants.
Media measurement is a tough topic that generates strong views but it’s crucial that the marketers who fund media through advertising have confidence in what they are buying. So we’ve got something special for our next Future of Brands conference, writes the editor.
In brief: SPOTiCAR, the used car dealer, has announced its first-ever TV sponsorship deal with ITV2 Family Movies.
Sky’s UK commissioning team has undergone a reshuffle, but what will the impact be on its original scripted content?
ITV will have four partners on board its addressable ad buying platform Planet V by the end of this year, two of which are broadcasters based outside of the UK.