Barb has begun measuring broadcasters’ video content on YouTube and has committed to expanding its audience measurement to video-sharing platforms.
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The BBC and ITV dominated the top 10 most-watched titles across all UK channels and services last year.
Rather than be disappointed to miss out on a Fawlty Towers revival, the BBC should rerun the 12 original episodes against whatever John Cleese comes up with.
Strategy Leaders: If advertisers do not redefine what ‘peak’ is in the changing media landscape, they risk missing opportunities to reach engaged audiences.
It’s easy to get carried away by the popularity of streaming platforms but they are no match for our domestic broadcasters in appealing to UK audiences.
BBC chairman Richard Sharp faces calls to resign following accusations of cronyism, but what does it mean for the broadcaster?
In brief: DoubleVerify has hailed a new product as the industry’s “first-ever scalable solution to verify viewability on Connected TV”.
Partner content: Advertising is a cornerstone of the modern digital experience. Viewers are accustomed to ads appearing on mobile applications, websites — and televisions.
Interview: Five-year-old sanitary product-maker Here We Flo says winning £1m in TV airtime has propelled the brand’s marketing efforts beyond an immediate uplift in sales. By Ella Sagar.
Measuring attention is now big business in media, but it’s unlocking some worrying data for content creators, advertisers and wider society, writes the editor.