More Tv articles

VOD household penetration globally increased in Q4 2023, partially down to ad-funded tiers on platforms like Netflix, according to new research.

Media organisations should spend more time listening to their journalists rather than trying to influence what they do.

The latest buoyant UK adspend figures show some strange trends that could have a profound influence on the future of advertising.

SOV no longer represents the majority of a brand’s communication focus. Drawing conclusions from it can be highly misleading.

Redundancy, global conflicts and hybrid working are just some of the challenges that require refreshed training solutions — and it starts with better mental wellness.

Nearly three-quarters of consumers are “unwilling” to pay extra to opt out of advertising on Amazon Prime Video, according to new research. 

The video platform is targeting the big screen — and watch time has become the number one predictor of channel revenue.

Everyone TV, the organisation developing Freely, also revealed UKTV is joining the project.

Marketing academics may be disputing the TV buyer’s rule of three concept, but they have much to learn from each other.

Marketing effectiveness best practice needs an evidence-based approach that uses a variety of measurement techniques, not relying on spurious digital metrics.