Warner Bros Discovery’s GVP head of advertising sales and partnerships shares the deal she is most proud of in her career and the bravest thing she has ever done.
Showing 191-200 of 308
More Svod articles
Viaplay Group’s CEO Anders Jensen has resigned as the Swedish streaming company downgraded its business forecast for this year.
As viewers are paying more than ever for TV content, Bob Wootton examines the latest Ofcom consultation on “levelling the playing field” between broadcasters’ ad schedules.
“There is still plenty of SVOD growth left”, global TV trends analysts have suggested amid forecasts that global subscriptions will increase by 400 million by 2028.
We must be careful to define exactly what we mean not just by measurement, but cross-media and cross-platform in our search for “the Holy Grail” for advertisers.
Disney+ is forecast to reach more than $11bn in annual advertising revenue within five years — more than Netflix and YouTube combined.
Feature: Streaming services Peacock and Amazon are developing bespoke virtual solutions as the AI-driven tech promises new ways of monetising both new and library content.
A decline in Netflix customer satisfaction has led to a surge in churn for the streaming giant amid a post-Christmas cull in the UK of video-on-demand services.
In brief: ITVX, the streaming service launched by ITV last December to replace ITV Hub, has recorded over one billion streams, the broadcaster has revealed.
Global over-the-top (internet media) revenue for TV episodes and movies are forecast to reach $235bn by 2028 — a 53% increase compared to last year.