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Global over-the-top (internet media) revenue for TV episodes and movies are forecast to reach $235bn by 2028 — a 53% increase compared to last year.

Max will combine the offerings on HBO Max and Discovery+, with three price tiers for users to choose from.

The move comes as executives for Warner Bros Discovery are expected to reveal details about the new streaming service, ‘Max’, on Wednesday, writes Jack Benjamin.

Barb CEO: Not only do we intend to measure and report fit-for-TV content, but also content that adheres — at a minimum — to industry-accepted levels of brand safety.

Analysis: After a sluggish start, streaming giants Netflix and Disney+ appear to have found limited success with cheaper, ad-funded tiers and subscription hikes.

In brief: Netflix has has 40 games due to launch this year, with another 70 in development with its partners, the streaming giant has announced,

In brief: Netflix advertisers can now use DoubleVerify to check that their video ads are safe from fraud and invalid traffic, and are fully viewable. 

In brief: Revenue from TV and movies watched on internet devices such as smart TVs and mobile devices is forecast to reach $45bn in Western Europe by 2028, up two-thirds (67%) from the $27bn recorded last year.

The Media Plan: Irn-Bru’s latest campaign uses an integrated video-led media strategy across “key Gen Z focussed” channels.

TV has even more potential in the internet age. But it can’t cover all the bases without some very significant investment.