More Svod articles

More than nine in 10 ads shown on traditional broadcast TV are only being seen by half of households in the UK.

Paramount+, the streaming service launched by Channel 5 owner Paramount in the UK last summer, has appeared on Barb’s quarterly TV audience measurement survey for the first time.

Analysis: The streaming leader has sought to quickly expand its gaming footprint to add value to its current subscription offer and capitalise on growing consumer and commercial interest in gaming.

Disney+ will launch its ad-supported subscription tier on 1 November, Disney has confirmed, nearly a year after the cheaper option debuted in the US.

The pandemic is well and truly over when it comes to impacting the UK’s media habits, as both broadcast TV viewing and streaming subscriptions have reversed after the Covid lockdown boom of 2020 and 2021.

Mediatel Connected’s head of research, Anne Tucker, takes a look at the consumer behaviour around password sharing and whether they’re keen to change to cheaper ad-funded versions of their subscription VOD services.

Analysis: Coming late to the party may be fashionable but it’s costly.

Host Jack Benjamin is joined by editor Omar Oakes and reporter Ella Sagar to discuss the latest news around the media industry in a new podcast format.

The GroupM division’s Total TV Measurement solution provides de-duplicated reach and frequency against a broad set of Barb demographic audiences.

The streaming giant’s ads plan membership has doubled, it said, albeit from an admittedly small base.