Outvertising’s communications co-director joins Jack Benjamin to argue the ethical and business cases for reapportioning spend away from Meta and express the raw impact Meta’s policy changes have had on the LGBTQ+ community.
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Analysis: X’s new UK MD is likely to be tasked with addressing brand-safety concerns, staving off competition and convincing brands that X is indispensable in media plans.
Social media companies might be trying to ditch the label amid souring public and political perception, but ad revenues continued to grow substantially for many of the world’s biggest platforms.
Many have made the decision to leave X this year — but quitting is harder than it looks. Here are some tips on how to do it should you no longer want to be part of Elon Musk’s business empire.
The lawsuit, filed in August, led to the dissolution of the Global Alliance for Responsible Media. Critics say Unilever’s settlement is akin to kowtowing to a bully.
Bauer Media will help combat “shockingly common” issues associated with social media, the company’s ad chief has pledged in a blistering attack on online tech.
The platform has lost over $5bn in brand value since Elon Musk’s purchase and rebrand.
Elon Musk’s GARM lawsuit has highlighted why brands should support responsible media that provide a benign advertising environment, an engaged audience and a measurable return on investment.
Analysis: Bluesky’s user base has grown substantially since X’s operations were suspended in Brazil last week. But publishers and brands have yet to fully embrace the platform and Meta’s microblogging competitor, Threads.
A net 26% of marketing professionals said they plan to reduce adspend on X in 2025, according to Kantar’s latest Media Reactions survey.