Analysis: For advertisers, any such rebrand matters little compared to what X does to address brand safety concerns.
More Twitter articles
Threads has a number of things going against it. Not least because social media has become a surprisingly slow-to-evolve medium with myriad regulatory issues, writes ISBA’s former director of media.
100% Media 0% Nonsense: The cultural moment for microblogging has passed and Twitter’s model was doubtful before Elon Musk came along. Threads, the Meta copycat, needs to innovate as well leverage Instagram’s scale, writes the editor.
Analysis: Instagram is debuting its Twitter competitor, known as Threads, this Thursday after several months of development. Its privacy practices appear more advertiser-friendly than user-friendly.
A growing chorus of former employees are beginning to speak out against Elon Musk’s ownership of Twitter as he continues to undermine the platform’s content moderation.
Clients want tried and tested. Twitter is too testing and tumultuous.
The answer is not more regulation or ad bans. What we need is better enforcement of the current rules on falsehoods and misinformation in advertising, argues Grove Media’s MD.
Twitter’s impact on journalism has been both a boon and a stain for a transitioning industry, writes Jack Benjamin.
In brief: Twitter will soon offer its users to buy single press articles, Elon Musk announced on Saturday.
Social media companies have continually been introducing and trialling new products and policies over the last few years aimed at the digital wellbeing of these teen users.