100% Media 0% Nonsense: Commercial media could prove remarkably resilient in this recession compared to previous downturns, writes the editor.
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In brief: top exec exits have prompted concern at the US FTC over whether the company would be able to abide by its regulations.
Many seeking an alternative to Twitter have moved to Mastodon, an interconnected platform of decentralized, self-hosted microblogging sites. What will be the knock-on effect for advertisers?
A raft of recent company earnings reports demonstrates that we have reached the end of an era where advertising supported the exponential growth in online channels.
In brief: Former Twitter CEO and co-founder Jack Dorsey has apologized for the layoffs, saying he grew the company size too quickly.
A class-action lawsuit was filed today in a San Francisco federal court alleging that Twitter is eliminating workers without enough notice.
Cosmetics company L’Oréal has denied a report from the Financial Times that it had suspended advertising on Twitter in the wake of Elon Musk’s takeover of the company.
Network media-buying groups Interpublic Group (IPG) and Havas have reportedly recommended its media agencies should pause buying ads on Twitter for at least one week.
The big question for Twitter is what sort of content will Elon Musk permit or promote on what increasingly looks like a personal plaything?