Cosmetics company L’Oréal has denied a report from the Financial Times that it had suspended advertising on Twitter in the wake of Elon Musk’s takeover of the company.
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Network media-buying groups Interpublic Group (IPG) and Havas have reportedly recommended its media agencies should pause buying ads on Twitter for at least one week.
The big question for Twitter is what sort of content will Elon Musk permit or promote on what increasingly looks like a personal plaything?