In brief: hundreds more Twitter employees are said to have left the company yesterday following Elon Musk’s ultimatum that they agree to a more “hardcore” work environment.
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Some advertisers might not mind Twitter lapsing into obscurity. But another platform is likely to emerge quickly.
In brief: employees must commit to “long working hours at high intensity” by Thursday or else leave the company with severance pay.
Consumers of news five days or more per week from certain outlets are more likely to believe in climate misinformation than those who don’t consume news at all.
In the week following Elon Musk’s takeover of Twitter late last month, popular misinformation-spreading Twitter accounts saw a 57.04% increase in engagement on the platform in the form of likes and retweets.
In brief: Contract workers’ terminations come as Omnicom and WPP media buying agency GroupM have reportedly urged clients to pause spend on the platform.
100% Media 0% Nonsense: Commercial media could prove remarkably resilient in this recession compared to previous downturns, writes the editor.
In brief: top exec exits have prompted concern at the US FTC over whether the company would be able to abide by its regulations.
Many seeking an alternative to Twitter have moved to Mastodon, an interconnected platform of decentralized, self-hosted microblogging sites. What will be the knock-on effect for advertisers?
A raft of recent company earnings reports demonstrates that we have reached the end of an era where advertising supported the exponential growth in online channels.