Analyst Ian Whittaker and Ipsos UK CEO Kelly Beaver shared their 2024 outlook, from interest rates to elections.
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Analysis: New figures from the Reuters Institute show the extent to which Facebook and Twitter’s deprecation of support for news publishers is impacting their ability to reach audiences.
Advertisers are leaving Twitter and taking their money elsewhere, including to rivals such as Instagram, Facebook, LinkedIn and TikTok.
Omar Oakes, Ella Sagar, and Jack Benjamin catch up on news that broke over the holiday and share their predictions for 2024.
Podcast guest Cass Naylor argues that the biggest story of the year relates to the decline of Twitter and the rise of AI; that is, the “enshittification” of the internet.
In a special year-end episode, Jack Benjamin, Omar Oakes, Ella Sagar, and guest Cass Naylor debate what the biggest story in media was in 2023.
Social media and publishing reporter Jack Benjamin reviews a tumultuous year for the social media market, while the rise of AI led publishers to defend their intellectual property.
X shed over 1 million daily UK users between May and October, according to figures seen by The Media Leader.
Twitter is too small to have such a big mouth calling the shots, writes the editor.
Between a rise in anti-Semitism on TikTok and X and a pledge for more of the same from News Corp, brands should vote with their feet in pursuit of more positive contexts for their ads.