More Uk And Us articles

Route CEO Denise Turner outlines eight principles on how advertisers should measure and use measurement for success.

In brief: Indiana became the first US state to sue the Chinese-owned company.

In brief: Amazon has launched a new personalised in-app shopping feed that shows users shoppable photos and videos tailored to their interests and engagement.

Mastodon and Bluesky are offering a future of the internet where users are placed in charge of their own content moderation. Is it workable for big social media platforms?

Amy Williams, co-founder and CEO of ethical advertising platform Good-Loop, tells Omar Oakes why creating more sustainability is akin to ending the practice of ‘fast fashion’.

Reach announced it will launch dedicated US operations of major UK publications the Mirror, Express, and Irish Star in 2023.

For the first time, we now have a common currency of attention across — and within — all the major media that allows for true like-for-like comparison.

Ad load, new planning methods, and addressable media will be ones to watch next year, writes the7stars’ head of analytics.

Strategy Leaders: The relationship between reach and business results has eroded dramatically. We’ve found ‘Right Reach’ is a better predictor of success in a fragmented media system, says Zenith’s strategy chief.

Over 100 advertisers and all the major holding companies have bought ads on Disney+ as the streaming service prepared to launch a cheaper tier with advertising in the US tomorrow.