More Uk And Us articles

We know brands should continue to invest in a downturn. But what if your brand doesn’t have the resources to compete in a share of voice battle over the long-term, asks Bountiful Cow’s strategy chief.

In brief: top exec exits have prompted concern at the US FTC over whether the company would be able to abide by its regulations.

In brief: the live comedy special is set to stream globally “in early 2023”.

In brief: The European Commission has opened an “in-depth investigation” in to the proposed acquisition of Activision Blizzard by Microsoft.

WPP’s media investment group has announced the creation of a client coalition with the goal of accelerating the decarbonization of the world’s media supply chain.

The Trade Desk registered 31% growth, ahead of the market for other tech companies posting single-digit growth.

Agencies need to do more to support brands to connect their data to make their media more effective and meaningful.

A more inclusive approach fuelled by better cultural intelligence, and having the right people in the room, is more likely to result in long term growth for brands.

Media owners and agencies must put rivalries aside to share best practice and establish a common measurement to reduce carbon on media plans, a panel at Ad Net Zero’s Global Summit has warned.

The inductees to The Media Leader’s inaugural Future 100 Club have today been revealed.