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In brief: Havas Media Group has begun feeding attention data into its media-planning tools on a global scale as part of its partnership with Lumen Research. 

In brief: Ginsberg joins The Athletic after 28 years at The Washington Post, where he was involved in seven Pulitzer Prize-winning projects.

In brief: the company is seeking to reduce headcount expenses by 5% amid the “current economic conditions in our industry”.

In brief: hundreds more Twitter employees are said to have left the company yesterday following Elon Musk’s ultimatum that they agree to a more “hardcore” work environment.

Some advertisers might not mind Twitter lapsing into obscurity. But another platform is likely to emerge quickly.

There are serious environmental costs to creating and sharing NFTs, so there needs to be clear consideration on the purpose for creating them.

In brief: Spotify has expanded its video podcasting capabilities to Anchor creators in 180 global markets.

Where marketing principles have been followed, they seem to work. But there are still too many instances today where it has never been tried, writes Hearts & Science’s strategy chief.

As part of The Media Leader’s commitment to championing sustainability in our industry throughout 2023, we are delighted to partner with The Guardian Advertising to present this one-hour special.

Ad-supported streaming models are likely provide consumers and advertisers an answer to inflation concerns.