Marketers will need to be able to adapt to the uncertain economic climate when looking at media budgets for 2023, according to a panel at The Future of Media.
Showing 1601-1610 of 2,129
More Uk And Us articles
In brief: Interpublic Group has recorded 5.6% organic growth in Q3 2022.
In brief: Uber has launched an advertising division with Uber Journey Ads and sponsored listings.
In brief: the social media company’s stock fell over 25% following the earnings report.
In brief: Staff may be decreased from 7,500 workers to under 2,000.
In his first regular monthly column for The Media Leader, Omnicom’s Phil Rowley argues why there is more to predictions than being right.
Netflix has long benefited from the illusion that it is a tech company, rather than ‘just’ a media company. History is now repeating itself as the streaming giant prepares to launch an advertising platform.
Consumers are looking for green wins, but they may need convincing.
In brief: Warner Bros. is set to become the first major studio to sell a film as an NFT.
TikTok is now gearing up in a big way to attract small businesses to its growing roster of advertisers. But there are various hurdles it will need to overcome.