Omnicom’s Phil Rowley speaks to Omar Oakes about the science of predicting, whether predictions are getting harder and whether brands are becoming more conservative when it comes to innovation in media and marketing.
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In brief: the omnichannel attention measurement company has appointed adtech veteran Alex Khan as its EVP, global partnerships as the company opens its first US in New York City.
In brief: Meta is planning to lay off “many thousands of employees” beginning this Wednesday at the earliest.
In brief: Former Twitter CEO and co-founder Jack Dorsey has apologized for the layoffs, saying he grew the company size too quickly.
A guide for smaller media owners and agencies on how to tackle the challenge of decarbonisation.
As a result of the investment, The News Movement will produce news content for National World websites in addition to The News Movement’s social platforms.
In brief: Gururaj joins after spending the last five years as global client lead at Mindshare.
In brief: Warner Bros. Discovery’s profit slid 8% year-over-year and still has over $50bn in debt, the company announced in its Q3 earnings.
A class-action lawsuit was filed today in a San Francisco federal court alleging that Twitter is eliminating workers without enough notice.
Using the right ad formats, quality media and appropriate creative to engage audiences should be as important as optimising for attention for advertisers.