More Uk And Us articles

Using the right ad formats, quality media and appropriate creative to engage audiences should be as important as optimising for attention for advertisers. 

Dentsu will introduce new carbon optimisation and planning functionality for all of its global teams in 2023.

Cosmetics company L’Oréal has denied a report from the Financial Times that it had suspended advertising on Twitter in the wake of Elon Musk’s takeover of the company.

Survey results have implications for brands and advertisers for what Generation Z expects and enjoys most on TikTok as compared to competitors like Instagram.

Tech giant Meta is planning to stop human curation of the Facebook News tab and replace it with artificial intelligence.

In brief: Roku warns of “a weak Q4” with declines in total net revenue and gross profit in its latest financial results.

The New York Times Company reported it gained 180,000 subscribers across its properties The New York Times and sports publication The Athletic.

In brief: Ad revenues increased by 8% year-over-year, led by higher political advertising revenues at its FOX Television Stations and growth at TUBI.

In brief: Paramount+ added 4.6 million subscribers, growing to 46 million, driven in part by launches in international markets like the UK.

Seedtag and Nielsen’s ‘Building Consumers’ Connections Through Contextual’ report does a disservice to the existing literature, argues MediaCom UK’s head of planning.