COO and CPO Greg Peters described the initial demand from advertisers as “very strong” in the company’s earnings call, despite mixed sentiment from some buyers.
Showing 1611-1620 of 2,129
More Uk And Us articles
The Future of Media: Advertisers need a ‘change of mindset’ when it comes to targeting the gaming audience.
Ad campaigns that begin on out of home are having “nine lives” as they bounce around the social media ecosystem, according to the CEO and founder of MilkMoney.
So you want to be a media leader? Senior industry figures with experience at Snap, Zenith, MailOnline and mSIX reveal what got them where they are today.
In brief: the streaming company beat earnings estimates as it looks to introduce ads and crack down on password sharing.
In brief: PubMatic and Reckitt have joined the industry alliance that encourages advertisers to commit to a carbon-reduction plan in their marketing and media activities.
In brief: the announcement comes as tech companies are attempting to provide more relevant data to advertisers following Apple’s changes to data privacy.
In brief: Publicis Groupe has upgraded its full-year forecast for a second time this year, upping its organic growth rate from 6 or 7% previously, to 8.5%.
Stephen Arnell discusses how greed has led to hypocrisy among players in the media and in football alike.
Advertisers must be authentic, take a wider approach to marketing strategies, and avoid gamer stereotypes, according to a panel at The Future of Gaming.