WPP agency Essence has launched a sustainable programmatic marketplace that will build on the media decarbonisation framework announced in July by parent GroupM.
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In brief: Warner Music Group has appointed ex-YouTube chief business officer Robert Kyncl as its CEO.
Accounts belonging to politicians, political organizations, or governments will not have access to features like gifting, tipping, and e-commerce, and will be ineligible for TikTok’s Creator Fund.
In brief: Ebiqiuty’s operating profit more than doubled to £5m year on year, while organic revenue increased by 7%, according to half-year 2022 financials released today.
Before making any hasty judgements about the life and death of TV in your media mix, brands should take a step back and look at the whole picture.
| Sam Holt
A look at some of the macro trends could suggest we’re in for a bumpy ride over the coming years.
In brief: Beam Suntory, the premium spirits company, has hired David McDiarmid as director of digital media & activation in the UK.
In brief: ‘Innovation Partners’ include TikTok, Snap, Firework, TalkShopLive, and Roku.
In brief: Disney+ livestreamed its first TV show, Dancing with the Stars, last night.
In brief: The Independent has partnered with checkout tech company Bolt to transform its ecommerce offering