TikTok is now gearing up in a big way to attract small businesses to its growing roster of advertisers. But there are various hurdles it will need to overcome.
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In brief: the streaming company beat earnings estimates as it looks to introduce ads and crack down on password sharing.
In brief: PubMatic and Reckitt have joined the industry alliance that encourages advertisers to commit to a carbon-reduction plan in their marketing and media activities.
In brief: the announcement comes as tech companies are attempting to provide more relevant data to advertisers following Apple’s changes to data privacy.
In brief: Publicis Groupe has upgraded its full-year forecast for a second time this year, upping its organic growth rate from 6 or 7% previously, to 8.5%.
Stephen Arnell discusses how greed has led to hypocrisy among players in the media and in football alike.