The implications patterns are striking to both brands and those intending to integrate attention as a key metric of ROI.
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Mobsta has announced that ex-Unilever VP David Porter will take on an advisory role with the company as a non-executive director.
Rather than let itself get dragged into the freemium space, Netflix should take a bold and pioneering approach to advertising, writes the editor.
“Nielsen can’t grow new future products without diverting resources away from their highly profitable legacy ones; but to remain relevant they must do just that. Perhaps a PE firm is the best bet for Nielsen after all.”
With the gold rush comes risks that brands and media owners need to take into account while exploring the new frontier of NFTs.
Chris Rock wasn’t the only one to get a slap in the face last night. Apple just dealt a huge blow in the streaming wars, writes the editor.
Media channels now provide a constant stream of content and give us instant gratification. Brands need a different strategy to stand out.
Agencies are developing relationships directly with SSPs. The rest of the media industry needs to be part of the discussion, too.
Premium spirits company, Beam Suntory, has appointed Jerry Daykin its vice president of global media.
NBCUniversal will be Anzu’s global sales partner and exclusive third-party seller in the US and UK.