More Uk And Us articles

Brands do not need to own every moment and it is time for them to pick their battles.

Direct Line, The Audience Project and Little Dot Studios took part in the ‘Great Measurement Transformation Debate’ at Mediatel’s Future of Brands. 

Global revenues from over-the-top (OTT) TV episodes and movies will grow by more than 65% over the next five years, new research has found.

Musk’s belief in freedom of speech and self-promotion over a traditional ad model could be a double-edged sword.

Nielsen has expanded deduplication of CTV audiences to include new smart TV models.

Whether they knew it or not, the crowds were treated to a non-stop showcase of all things environmental, social and governance.

It’s unfavourable for brand advertisers and doesn’t make any financial sense. So why do these brands’ marketers buy it?

The new advertising solution allows advertisers to turn top-performing videos into ads.

The only thing that will get Rupert Murdoch’s attention is if the advertisers no longer turn up.

The manifesto outlines numerous commitments all agencies should make to fulfil climate and sustainability standards.