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Reprise has appointed PHD’s head of ecommerce Heather Dawson as the IPG performance marketing agency builds a global commerce offering.

Snapchat unveiled a slew of new augmented reality features at their 2022 Partner Summit

The partnership and integration is meant to enable advertisers to activate first-party data in a “privacy-centric” way.

Thee value of audio, relevance, and experience is key in the complex journey to understanding attention.

Supporting responsible and sustainable media takes time and care to plan and buy. So why have media trading practices barely changed?

The merged agency will be led by MediaCom CEO Nick Lawson and will launch with 10,000 employees in 125 offices worldwide.

Twitter founder Jack Dorsey praised Elon Music for taking the company private. But is Dorsey right to lament the company going public in the first place?

In the latest of this digital-media planning series, we’re going to fiddle about with another lever to improve performance: the cost per acquisition.

The Media Leader interview: From Clinton pollster to challenger media group boss, Mark Penn brings ambition and controversy.

The implications patterns are striking to both brands and those intending to integrate attention as a key metric of ROI.