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The once excitable are now sober, but the recent downturn need not be a death knell for NFTs so long as brands proceed with caution.

TikTok’s growth numbers demand advertisers’ attention – the effectiveness opportunity is too great.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

The ANA forecast notes that over half of loss due to fraud is attributed to click injection.

Not only must we build igloos to protect us from this data blizzard, we can use data to build them too. 

Havas Media Group and Lumen Research will create tools to plan, measure, buy and optimise attention on a global scale as part of a new partnership.

The problem isn’t ads; it’s organic posts. 

Interview: ‘We are whatever we choose to be’, Tim Bleakley at a pivotal moment for an out-of-home sector in recovery.

Those who mistrust purpose-driven marketing want to see receipts. Where you can measure impact or cost, display them with pride.

The original social audio app was born into success. Can it stay relevant against bigger competitors?