As we post less to social media, one in three of us is instead using AI for emotional support or social interaction. However, AI isn’t the only companion media. WPP Media’s David Wilding analyses what’s going on.
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Welcome to the Brief, The Media Leader’s round-up of media news.
Stop adding AI-powered tools and start strengthening the measurement infrastructure on which AI will sit, argues the CMO of AppsFlyer.
Charli West assesses OpenAI’s decision to run advertising on ChatGPT and updates on the stance of its rivals.
When AI decisioning moves closer to the supply side, it can do something buying platforms struggle to do: evaluate each opportunity against what an advertiser actually cares about, in real time.
In the first episode of a new mini-series, Omar Oakes and Hamish Nicklin debate for and against Block CEO Jack Dorsey’s claim that AI will replace most white collar jobs, and that this will occur faster than anyone thinks.
The latest IPA Bellwether reported a net balance of 4.5% of firms upwardly revising their media budgets in Q1, driven by growth in online and video advertising.
Welcome to the Brief, The Media Leader’s round-up of media news.
The CEO of True & North shares his observations and the experimental approach his company is taking to work with and integrate AI into everyday workflows.
Brands are no longer competing for clicks; they are competing to be selected, interpreted, and recommended by AI systems. LiveRamp’s Luke Fenney offers advice for an agentic future.