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Nearly three-quarters (73%) of adults say they now access news using online intermediaries including social media, video-sharing platforms, search engines, news aggregators and AI tools, compared to just 57% who say they access news directly through publishers’ websites and apps.
The not-for-profit advocacy group points to research that found LGBTQIA+ spending power is over £33bn in the UK.
Channel 4’s non-executive director Tess Alps suggests how YouTube could become a better partner to the TV industry.
Ray Snoddy rounds up some good news from the changing face of news brands.
The partnership will take effect next year, and will be the first time advertising for both Channels 4 and 5 is handled under one roof.
The digital publishing ad platform has launched a new product aimed at letting advertisers optimise toward performance outcomes.
Mediaplus UK’s Hannah Moody calls for planners to consume a balanced media diet: embrace variety, stretch your palate, and don’t forget your greens.
Consultant and former PHD global lead Matt Sanders argues that the holding group business model is ‘responsible for, or complicit in, much of what has gone wrong in advertising over the past two decades.’
Havas Media Network’s head of SEO and GEO talks GEO strategies and who the early winners and losers are in the developing AI search market.