IAB Europe report also found that more partnerships are lasting longer than a year.
More Uk articles
Real brand safety means choosing media environments, like news, that stop harmful content at source — not environments that brag about their clean-up operations.
Clubs, activities, days out… the summer holidays — beloved by kids, dreaded by their grown-ups — are upon us. Parents at Nabs share their thoughts for this notorious juggle.
The disability and inclusion agency’s Martyn Sibley and Dom Hyams share lessons from their first five years, the business case for disability representation and why inclusivity shouldn’t take a backseat in media investment.
The data will be available in the UK from September, providing marketers with greater insights into CTV investment.
Yaccarino didn’t quite make it out of the terrible twos as she steps down as CEO at Elon Musk’s platform.
WPP’s new CEO has an extraordinary CV. But Rose’s appointment signals a deeper crisis in advertising: the people running it no longer believe it’s a creative business.
VCCP Media’s chief strategy officer joins host Jack Benjamin to discuss research into how distinctive brand assets are key for maximising attentive impressions.
Saying no or goodbye is hard. But to build a resilient, high-performing agency fit for growth, you have to be courageous enough to enforce a client filter.
The Rajar Midas spring 2025 survey highlights the continued popularity of podcasts within the audio sector.