The seven-year contract is the single biggest roadside agreement in the UK and gives Primesight the exclusive rights to develop advertising panels on roadside-facing railway land across the country.
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Speaking at a debate at the House of Commons on Monday, Professor Charlie Beckett said news publishers need to “get it into their heads” that they do not have a right to exist and advertisers have a right to go elsewhere.
In a statement released on Monday (10 July), the NMA said it wants publishers to be able to have concrete discussions with Google and Facebook on business model solutions.
The news follows FirstGroup, and its partners MTR, winning the contract to operate the South Western rail franchise.
Trinity Mirrors’ Andrew Tenzer looks at what’s driving the growing crisis in trust between advertisers and consumers – and the steps that need to be taken to try and regain it.
The publisher has announced two new senior appointments across six of its brands as it merges its Lifestyle & Homes titles into a new division.
From 18 July, Sky Sports is expanding its service with 10 new channels – including dedicated channels for Premier League football, cricket, golf and Formula One – at no extra cost.
Agencies and media owners will have the odd punch-up from time to time – but it is much better for everyone if the starting point is that they are essentially partners who have the occasional fight, writes Dominic Mills.
Mobile display continues to drive investment with the highest growth at 64.3%, according to new figures from the IAB and IHS Markit.
1XL, which represents 30 of the UK’s leading local news publishers in the national advertising market, gives advertisers access to 800 local newsbrands across the UK and Ireland in one purchase.