Solid Christmas retail figures will help hard-pressed CMOs make the case to their boards for maintaining spend, writes Dominic Mills – but watch out for the caveats
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Hear from the likes of Jenny Biggam, Tess Alps, Simon Daglish and Craig Tuck in our video interview predicting what 2017 could have in store for media and advertising.
Netflix is repositioning itself as a premium channel play say analysts, while Amazon wants to be a platform content operation.
Full report available at: Mediatel Connected > Connected Surveys > Data
The figures are part of a wider survey carried out by think-tank Credos and the Advertising Association on the impact Brexit is having on adland.
The deal will see the German publisher take on 100% of Immediate’s portfolio, which includes a number of BBC Magazines titles and attracts around 19 million consumers each month.
Andy Atkinson will replace James Wildman, who is leaving to become president and CEO of Hearst UK.
Sponsored: As we approach the annual Year Ahead conference, Craig Tuck, MD UK at RadiumOne, offers his thoughts on the UK’s programmatic future.
Trinity Mirror’s chief revenue officer will replace former CEO Anna Jones who is stepping down next month.
Former IAB boss Phillipson joins the agency on 1 February 2017 on a part-time basis.
