Media owners need to leave their own orbits and start standardising formats if digital OOH is to achieve its full potential, writes Talon’s Richard Simkins.
Showing 10101-10110 of 63,070
More Uk articles
ES Magazine has created a special collector’s edition to pay tribute to London’s resilience in the face of recent tragedies and to commemorate the 12th anniversary of the 7/7 London bombings on Friday.
With the dust still far from settling, Raymond Snoddy examines what has been a tumultuous 12 months for politics and media organisations.
ABC video viewability certification aims to provide the industry with transparency and greater confidence to better compare viewability capabilities.
New research from Thinkbox, YouGov and House 51 reveals a direct correlation between TV sponsorship and building brand affinity.
The new investment, delivered as a result of savings across the BBC, will see the annual children’s budget reach £124.4 million by 2019/20, up from £110 million today.
Foan is hanging up his hat after 33 years at media certification company ABC and taking on a full-time role at JICWEBS.
Treliving joins from Mediacom where she has held various senior roles for the last nine years – most recently as managing partner, head of digital.
There’s a tendency at Cannes to see creativity in a fluffy bubble – but McKinsey sent an especially valuable message that the entire industry needs to hear, writes Dominic Mills.
With increasing demand for access to scale set to drive consolidation in the world of automated trading, Aidan Neill looks at which platforms will likely dominate and why.