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Mindshare’s Chris Daines will take on the newly-created role from January.
DCM will take over the contract, which is currently held by Pearl & Dean, from 12 December, and will see DCM cover 81% of cinemas in the UK, representing 3,107 screens at 485 sites.
TV buyers are no longer glamorous but the job they do remains critically important for brands, writes ID Comms’ Tom Denford.
The US presidential election and Brexit vote have had little impact on advertising budgets, according to GroupM’s latest ad forecast; however, Zenith has forecast a slowdown in UK growth over the next few years.
From decoding the macho business talk, to predicting how other management consultancies will react, Dominic Mills assesses Accenture’s surprise purchase of Karmarama.
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Gooding is also chair of trustees at LGBT group Stonewall and a member of the executive committee for Women in Advertising and Communications London.
Sky Media’s deputy MD Jamie West said running campaigns via Sky AdVance – which allows advertisers to connect journeys across screens – had increased click-through rates by as much as 60% for some brands.