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In his new role he will lead the strategic publication of the Association’s content.

The BBC, Channel 4 and ITV have entered into early discussions about the possibility of joining forces against rivals Netflix and Amazon, in what experts have branded a positive move for the media industry.

Advertisers are slowly embracing augmented reality, writes Dominic Mills – and smart media agencies will be ready to offer consultancy, delivery and execution.

Will the stink from the Facebook and Cambridge Analytica debacle end up impacting adland by association?

In a statement, the company said it has been vilified for activities that are not only legal, but also widely accepted as a standard component of online advertising.

According to a report by GroupM there is little evidence to suggest that blockchain technology, despite becoming a favourite buzzword in adland, has yet been used effectively by the sector.

In an exclusive extract from BARB’s Viewing Report 2018, Deloitte’s Ed Shedd examines the evolution of video measurement.

The seal confirms that the companies’ practices have met different criteria – which includes reducing ad fraud, obtaining certification for brand safety, and improving the digital advertising experience.

The Publishers Audience Measurement Company (PAMCo), is the governing body which oversees audience measurement for the published media industry. They are responsible for the new joint industry currency (JIC) called PAMCo – Audience Measurement for Publishers in place of NRS data.PAMCo’s funding stakeholders are News Media Association (NMA – representing Newsbrands), Professional Publishers Association (PPA… Continue reading PAMCo

There is a danger that regulators could find legitimate domestic reasons to block deals in the newspaper and TV industries while missing the bigger global picture, writes Raymond Snoddy.