GfK’s Stefan Heremans concludes his investigation into the future of UK media currencies in the second part of our special report.
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The new ownership team will consist of David Price, managing director, Ciaran Deering, director of digital and Sean Guthrie, finance director.
Is there a viable future for ad-supported content in-app or should advertisers be focusing on mobile web? Andrew Buckman explores the pros and cons.
The agreement will allow the music company to license its recorded music and publishing catalogs for video and other social experiences across Facebook, Instagram and Oculus.
Everything that needs taking down and burning in 2018 – including ‘brave’ brands, LinkedImbeciles, influenza marketing and voice assistants.
Nielsen analysis reveals the top 10 most effective TV ads of 2017.
In his final column of the year, Ray Snoddy looks back at some of the most interesting and impactful media business stories of 2017.
Following a poor October, November – with its Christmas advertising boost – saw a reversal of fortune for most of the UK TV market.
The Manning Gottlieb founder will leave Ebiquity at the end of the year after 10 years as a director of the company.